Blog
Hold lightly to your professional title and description
I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.
Here’s the secret:
It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.
You don’t need a perfect title or short description to start getting cli…
Thoughtful Life Calendaring (TLC) Coaching Program
I’m excited to announce my new 6-month coaching program called TLC -- Thoughtful Life Calendaring.
My expectation is that it will help a lot of you make consistent progress in your business, and create better self-care in your life, too.
We’re only into the launch for a few days, and I’m grateful that 21 people have already started the onboarding process. If the rest of this post resonates with you, consider joining us. I believe you’ll find it very beneficial.
Once you are ready to s…
Niche mates, not competitors.
How do you feel about the word “competition”? For us self-employed people, that word can create anxiety and resistance. Being “competitive” tends to make human beings less cooperative.
Instead, I recommend using the term “niche mates” — other worthy human beings who occupy the same industry niche as us.
They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we only knew, would inspire our deep compassion…
Instead, I recommend using the term “niche mates” — other worthy human beings who occupy the same industry niche as us.
They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we only knew, would inspire our deep compassion…
Energy Reboot 2
This is a simple spiritual practice that I do, multiple times a day, that has made a profound and positive difference in my work.
Since it takes only 30 seconds, I do it at least 3 times each working hour (except when in a meeting).
I call it the Energy Reboot. Several years ago I published a blog post and video about it: Energy Reboot 1. (If you haven’t tried the first version, it’s a good starting point.)
Over the past 6 months I’ve been using a new version, which I’ll desc…
Why I don't promise results -- yet have plenty of clients
She was surprised:
"How do you get clients without promising results?"
Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."
I used to promise results, too. Isn’t that the only way to get clients?
After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.
What I now promise to my clients…
What I now promise to my clients…