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I’ve been full-time as a solopreneur since 2009. I’ve launched many services, programs, and events. Some of them have been busts, getting few to no enrollments. 

My first reactions to those experiences had been discouragement and slight depression. Many times I’ve been tempted to quit.

Some might be surprised that a business/marketing “expert” like me would still experience failures anymore. 

Actually, the most experienced professionals often have more “failures” than the amateurs. Professi…

A reader wrote this to me:

“My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives… relationships, finances, and career. 

As I’ve read and researched, I see that many experts recommend tailoring down to a specific niche, and focusing on narrow issues; thereby warning against taking a big range of topics. I perfectly understand that the 3 areas I’ve picked are so wide! In fact, each has countless sub-topics.

But what …

A reader asked:

 “We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.

As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.

I’ve noticed that many service providers who consider themselves “spiritual” often toss their spirituality out the window when it comes to marketing.

For example, when they’re taught to use a sales/conversion funnel, they feel like they “have to” use it, even though it feels contrived and manipulative to them.

I say there’s no need for a sales funnel.

Holistic practitioners know that deep change is a long-term process, and yet in their business, they sometimes try to force short-term result…

"There are only TWO spots left in the program. Sign up now!"

…is the sort of marketing message we might receive from a conventional marketer.

It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.

When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of those people supposed to do? 

They’re supposed to feel left out.

This is the main …