Blog
How *not* to reconnect with your network (and what we can do instead)
photo from @rocknrollmonkey on unsplash.com
(originally written in 2018, updated for 2020.)
One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends you’ve been out of touch with, or people who have inquired about your services.
Your friends and family probably don’t remember what your business is really about. Even if they understand what you do and who your ideal clients are, they don’t think about it …
One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends you’ve been out of touch with, or people who have inquired about your services.
Your friends and family probably don’t remember what your business is really about. Even if they understand what you do and who your ideal clients are, they don’t think about it …
Every business (including yours) can benefit from more collaboration
Photo by Kris Mikael Krister on Unsplash
There are 3 types of businesses that need to do more collaborations:
Which of the above are you? I will soon be teaching a course on …
- Those with no audience need to collaborate with other new businesses to clarify message, products, and their position in the market.
- Those with a small audience need to collaborate to further grow their audience or create new products.
- Those with a big audience need to collaborate to increase their sales.
Which of the above are you? I will soon be teaching a course on …
Inviting a Speaker to a Telesummit? An Example of a Bad (but Typical) Invitation…
If you study “how to build an email list” you’ll almost certainly come across the strategy of hosting a telesummit. It is one of the fastest ways to build an email list.
But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit.
The following is an actual email I received yesterday (and you will, too, once you start getting some exposure).
This is the kind of message t…
But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit.
The following is an actual email I received yesterday (and you will, too, once you start getting some exposure).
This is the kind of message t…
Don't Enjoy Face-to-Face Networking? Here Are Some Alternatives.
Photo by Brittany Gaiser on Unsplash
I haven’t gone to a networking meeting or conference in more than 5 years.
Yet, I have a people-centric business (training/coaching/mentoring)… and it is thriving more than ever.
Here's why I have never enjoyed in-person networking:
- I usually find myself in a corner, too shy to insert myself into another conversation or introduce myself.
- If I do strike up a conversation with someone nice, I end up talking (more like listening) to that perso…
How To Do Influencer Marketing for Free
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create co…
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create co…