Blog

​One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.

Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?

​She was surprised:

"How do you get clients without promising results?"

Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."

I used to promise results, too. Isn’t that the only way to get clients? 

After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.

What I now promise to my clients…

​Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.
​
Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.

Yet, most business/marketing experts assume that we’re doing this for the money. They try to get our attention with images of cash, cars, vacations…

“Get more traffic and profits!” “Build a 6-figu…

​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
​
What is strategy anyway?

“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…

​You don’t need a funnel for a successful solopreneur business.

Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.

A typical funnel works like this:

1. You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.
   
   
2. You can only get that “free” thing by giving them your email address. This is kn…