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If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.

“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself. 

We might call this a “visibility hangover”!

Why does it happen, and how can we overcome it?

First of all, it’s (mostly…

Since you’re drawn to my content, I’m going to guess:

You’re in business not primarily for the money nor fame.

You’d love your business to be an expression of your calling… an opportunity to serve others’ transformation… what I call an “authentic business.”

Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby.

Yet, when we learn from marketing experts, they will use money or fam…

This morning I was enjoying some social media surfing. Felt like “fun”. I wanted to keep going!

But I had a commitment to write this blog post, so I “forced” myself to stop having “fun”, and instead engage with a blank screen and the “hard work” of figuring out what to write.

Now that I’m 15 minutes into the writing, I’m starting to feel the joy of writing this — staying curious about what I’m going to write next, and envisioning that if even just 1 person reads and gets benefit from thi…

 A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.​

Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.

The real problem? It doesn’t even work that well.

I built a 10,000-person email list by using a lead magnet of a “free” webinar.

I put “free” in quotes, because your attention is valuable …