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I imagine many of us are asking ourselves these days:

“Why post at all? More experienced experts in my field are already posting great things. Plus, AI can easily generate expert content at a moment’s whim… so how can I possibly contribute with my own content? It feels a bit hopeless…”

A fair question, and I've been thinking about it too.

Bottom line: I still post, and posting is still worth my time… for reasons that don't depend on how any of my posts “perform.”

Clarity from creation…

My think…

It's all over the news, and I hear it from fellow soulpreneurs too:

"AI is seductive. Every time we let it think for us, or do things for us, we skip the effort that used to strengthen and grow our capacities. Little by little, we remember less… and think less… until our abilities have shriveled… and we might not even notice."

There’s an MIT study where people writing essays with ChatGPT leaned on it more with each essay, and had trouble quoting what they had written just minutes earlier.

I do …

I used to say marketing is making friends at scale.

On reflection, that phrase doesn't quite capture what I meant. As an introvert, I tend to shy away from having many friends. But something I do yearn for is to serve as deeply, and as generously, as I can.

So I'd like to rephrase it now:

Marketing is serving generously at scale.

That is what heart-based marketing means to me.

What makes giving generous…

Heart-centered marketing (or authentic marketing, as I've long called it) has always meant d…

Recently, I hosted my last private Q&A call for my course students. (My free monthly Q&A calls continue, open to everyone!)

A couple of questions came up about which offers to create next, and how to price them. Instead of answering right away, I asked everyone on the call…

Because here's what I've learned over time:

To find out what might sell, ask your audience what they're buying… and then offer your own version of that.

So I typed two questions into the chat:

1. What have you paid for this year, in …

I recently emailed my students to let them know I'm moving my courses off Simplero over the next few months... and many of you wrote back asking me why.

First, there's nothing wrong with Simplero…

Simplero is excellent software with a great team, and I still highly recommend them.

The Founder/CEO is dedicated, active, values-driven. The team is always responsive, smart, and courteous. And the software is continuously getting better.

I'd recommend it for people who are actively growing their business…