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Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …
Don’t try to get attention. Be yourself and see who shows up.
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the early years of my business I thought I had to do that too, but it became exhausting.
In recent years, I’ve actually been trying to blend in… because I’ve noticed that my ideal audience will spot me, even in a sea of content.
Here’s why:
Being flashy tends to…
Timing Matters Far Less Than Product-Market Fit…
Have you ever announced an event or program, and some people respond:
“Looks good, but the timing is not right for me…”
Here’s my take:
Don’t believe it.
This is coming from 15 years of experience, having launched over 100 different events, courses, and programs, and coaching hundreds of solopreneurs who have launched hundreds more things.
It will always be true that for some individuals in your audience, the “timing” isn’t right. (But then again, I find that some people use “timing” …
Why would anyone pay attention to your content? 🙇
A reader asked me:
“How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?”
If you’re creating content, then this is a good question for you to reflect on as well.
Bring to mind just one famous thought leader in your industry.
Why might anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from proven experts in your field, like the one you are …
A Surprising Antidote to Content Perfectionism
Here’s a hard truth about your content, but a truth that can liberate you from perfectionism:
No one is going to remember any of your content… except the few pieces that are exceptional.
Everyone’s busy and distracted. There’s always another shining piece of content from another creator that will distract your reader right after yours. We don’t think about yours at all, unless it’s awesome, or really offensive (which I trust it won’t be!)
Should you give up if you haven’t created anyth…