Blog
Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Marketing as War
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
Quick and Easy Money?
It’s sad when I see people seeking quick and easy money.
Often, they seek it because they are actually exhausted with work, and life. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.”
That mindset provides little defense against unscrupulous people who are selling some system that will supposedly earn quick and easy money.
Unless you’re already a business genius with enough of a warm audience, the truth is that quick and easy …
What is Authenticity in Business?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
Authenticity is to practice having no agenda, other than these purposes:
- Genuine expression of your best self
- Enjoyment of the process
- Heart-based service
- Friendship… and thus playful collaboration!
Let’s explore each idea…
Genuine expression of your best self:
Imagine that I were to give you an opportunity tomorrow (at a specific time) to play with …
Imagine that I were to give you an opportunity tomorrow (at a specific time) to play with …
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list.
The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates.
Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get…
Meaningful self-employment: How to get started?
How to get started building your own business, and making it successful?
Over the past 12 years I’ve coached many self-employed people and I’ve found these to be the overall steps to success:
1. Decide the initial type of business. (It can change over time.)
2. Carve out the time for work. (You can’t expect to just “find the time”.)
3. Get a step by step strategy from mentors and advisors who know your field.
4. Self-regulation, mindful work, resilience… or what I call “joyful producti…