Blog
10 Year Plan for Authentic Business
Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.
What’s possible with this plan:
- Year 2: Part-time income with providing your authentic service.
- Year 4: Full-time income by providing both 1-1 and group offerings.
- Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.
Although this is called a 10-Year Pl…
Venn Diagram for Authentic Business
In trying to understand your purposeful work, you may have encountered various kinds of complex venn diagrams to express the idea of Ikigai.
Well, here's my version of it... a venn diagram for Authentic Business:

The circle on the right represents your passions, which can be...
- Topics you love to talk about …
Stuck on defining your niche? Build an audience first.
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
You’re under the illusion that you have to get everything figured out before you can really start to grow your business.
Here’s the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching many so…
ART (Alignment, Reach, Trust) — Levers to Grow Your Authentic Business
Imagine three levers that can help grow your authentic business: Alignment, Reach, and Trust.
Increasing any one of them can help, but the best results come from increasing all three evenly.
Alignment
This means that you have offers and content that are aligned with what your audience wants. How do you know? The more aligned, the more your audience is engaged with your offers and content.
Where solopreneurs o…
Concentric Circles: A Wholesome Alternative to Sales Funnels

Here’s the business model that I use, and recommend for all clients to consider.
It’s an alternative to sales funnels, which often feel unethical to me. For more: why I don't like marketing funnels.
This concentric circles model is meant for those who earn a living as solopreneurs (simpler business with less overhead) by sharing their life’s experiences via coaching, mentoring, facilitation, or healing.
Notice that there are boundar…