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Here’s a hard truth about your content, but a truth that can liberate you from perfectionism:

No one is going to remember any of your content… except the few pieces that are exceptional.​

Everyone’s busy and distracted. There’s always another shining piece of content from another creator that will distract your reader right after yours. We don’t think about yours at all, unless it’s awesome, or really offensive (which I trust it won’t be!)

Should you give up if you haven’t created anyth…

Years ago, I advocated that all content should be given away for free…

We’re all blessed by the billions of free blogs and Youtube videos out there, so it’s better for humanity if more people made the best of their content free, right?

I’ve evolved my stance since then.

I’ve come to see that it’s better for everyone if small creators also charge for some of their content…

The consumer’s relationship to free

There is a clear difference in the reader/viewer’s willingness to engage while…

For many of us, the way that the brain works is counter to our work-rest balance…

First — we often resist work.

Then — when we get settled enough (or nervous enough about a deadline!) — we finally get down to work.

And then — it takes us a while to get into flow…

Once we get into flow — we then become entranced. It feels natural (sometimes compelled) to keep going, which then leads to overwork…

You essentially become a victim of your momentum.

You’re like a large rock being pushed up…

The more years I’ve spent creating, the more I notice this counter-intuitive truth:

I am not a reliable judge of my own creative work.

Sometimes, I make something that I think is awesome…

…yet barely anyone likes it.

Other times, I simply say something that’s so obvious to me…

…yet people are amazed at its value.

Therefore, I’ve learned to simply publish more.

This increases the chance that I will stumble on an occasional gem.

The key is to let go of attachment to outcome.

Just ke…

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give into anxiety and fear of rejection.

Instead I encourage us to take conscious action to notice and practice what I call our “energy signature”. It's the heart of authentic marketing.

How I understand “energy signature”

Your “energy signature” is everything about you that resonates with your ideal viewer, reader, customer, client, or simply your i…