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Your ambitions, no matter how big, are not wrong as long as they align with your values.

However, the more attached to your timeline, the more you're in danger of "means to an end" thinking, which is the beginning of wrongdoing:

• "The goal is what matters."
• "I'll do whatever it takes to get there."
• "The outcome is more important than the journey."
• "As long as I achieve my objective, it doesn't matter how I get there."

All of these statements ignore the toll it takes on one's soul… 

S…

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: 

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…

Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.

​What’s possible with this plan:

• Year 2: Part-time income with providing your authentic service.
  
  
• Year 4: Full-time income by providing both 1-1 and group offerings.
  
  
• Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.

Although this is called a 10-Year Plan, you might be able to speed things up. It de…

When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”

Maybe you’re trying to get clarity too early in your business.

You’re under the illusion that you have to get everything figured out before you can really start to grow your business.

Here’s the typical reasoning:

Define Niche  ➜  Create Content & Offerings  ➜  Get Clients

​In my experience of coaching many so…