Blog

Don’t try to get attention. Be yourself and see who shows up.


Don’t try to get attention. Be yourself and see who shows up.

Authentic marketing is the practice of expressing your soul, from an energetic space of enjoyment and connection.

Posted by George Kao, Authentic Business Coach on Friday, April 26, 2024


This was was originally written in 2019, now updated in 2024.


As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.

To try to stand out… to be more charming… to be more persuasive.

In the…

Click to continue reading...

"Ping!" Your Energy Signature To Attract Kindred Spirit Clients


Authentic Marketing is about Energy Signature

It's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...

Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024


Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…

Click to continue reading...

Recap of My 2023 Best Content, Courses, Lessons Learned


2023 Recap

Here's a recap of my 2023 best content, courses, my personal lessons learned...

Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023


In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…

Here are the links mentioned:

Click to continue reading...

I don’t mind being unattractive in my marketing...


Why I Don’t Mind Being "Unattractive" in My Marketing

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

Posted by George Kao, Authentic Business Coach on Friday, November 24, 2023

 

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

I’ve worked for a decade to slowly and steadily build what I wo…

Click to continue reading...

A Soulful Practice: Moving From Results-Driven towards Authentic Marketing


Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…

Click to continue reading...