Blog

Principles of Authentic Marketing

A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.

What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.

Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing

Whatever the terms are, here are some of the key principles…
Approach marketing in a friendly way

Many…

Click to continue reading...

Organic Marketing vs. Conventional Marketing

Organic food is better for your health and the well-being of the environment, but usually costs more money. 

Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.

This distinction was triggered by a message I received:
I attended a local marketing meeting. The topic of "funnels" came up. The leader shared all the manipulative, FOMO, fear-based tactics out there. When I shared that I thought many we…

Click to continue reading...

How to get clients without "marketing"?

A reader asked me whether it’s possible to get clients without having to do marketing.

“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”

​I can relate to this question. Maybe you can, too.
In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/converting audience into buyers”)…

A few years into it,…

Click to continue reading...

Focus Your Marketing for Better Results

You don’t have to do everything.

Double-down on your top strength.


When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
One expert: “You must do video, and upload it to Youtube & Facebook!”

Another expert: “It’s all about connecting with Instagram influencers.”

Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”

​An SEO expert: “None of the above builds you a truly long-term asset unless you’…

Click to continue reading...