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Don’t try to get attention. Be yourself and see who shows up.
Don’t try to get attention. Be yourself and see who shows up.Authentic marketing is the practice of expressing your soul, from an energetic space of enjoyment and connection.
Posted by George Kao, Authentic Business Coach on Friday, April 26, 2024
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the…
Timing Matters Far Less Than Product-Market Fit…
Timing Matters Far Less Than Product-Market Fit…After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …
Why would anyone pay attention to your content? 🙇
Why would anyone pay attention to your content? 🙇A reader asked me: “How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?” If you’re creating content, then this is a good question for you to reflect on as well...
Posted by George Kao, Authentic Business Coach on Friday, April 5, 2024
A reader asked me:
“How can my free content compete with the big authors in my field? Why would anyone want to watc…
A Surprising Antidote to Content Perfectionism
A Surprising Antidote to Content Perfectionism...One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact on me, and has helped me create consistently for 9+ years now. And it's true: Most of my video…
Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free
I tried giving away my courses for free. Here's what happened...Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradu…