Your brand is already here
You don’t have to invent it. It’s already sitting in what your clients say about you and in the work you’ve already made — and AI can help you finally see it, name it, and give it a look that’s unmistakably yours.
$150 through the August 5 session, then $200. The first two sessions are already recorded — you can start today.
Why brand work feels so heavy
Because it seems to ask two impossible things at once: invent yourself from a blank page, and be objective about something you’re standing inside of.
No wonder it stalls. Most of us circle it for years — a little rewriting, a new color, another look at someone else’s website — and never land anywhere that feels true.
This is the reframe the course is built on. Brand becomes a discovery process instead of a creation one — and the blank page simply disappears. You gather what’s already there, let AI reflect the pattern back, and then you do the part only you can do: say what’s actually true.
People often tear up reading their strengths in their clients’ own words. That moment is the heart of this course.
Three parts, one thread
Each part stands on its own and ends in something finished. Together they build one coherent brand — each artifact becomes the raw material for the next.
Your strengths, according to your clients
Gather the evidence you already have — testimonials, kind emails, comments, the things people thank you for — and let AI synthesize it into a document that shows what people consistently receive from you. No testimonials yet? There’s a path for that too: AI interviews you, or reads your body of work.
You leave with: a Strengths doc, and a short brand brief you’ll reuse everywhereWhere you actually stand
Positioning without performing. You triangulate three reference points you already have: what you stand against (with dignity — no trash-talk), which widely-loved brands you’re akin to, and what genuinely makes you distinct among your peers.
You leave with: a one-page Brand Compass and a positioning statement in your own voiceWhat it looks like
Your words become a visual language: a moodboard, a color palette built from the feeling you want people to have, a font pairing, an imagery style, and a clean wordmark. No design software, no designer, mostly free tools.
You leave with: a brand kit — your one-page style guide plus three ready-to-use templatesThe sessions
All on Wednesdays at 12pm ET / 9am PT, about an hour each. Every one is recorded.
Brand Strengths · Session 1: You already have a brand
The reframe, and the evidence hunt — including where to look when you think you have nothing.
Brand Strengths · Session 2: Meet yourself in the mirror
The synthesis, the first read, the truth-check, and distilling your brand brief.
Brand Positioning · Session 1: What you stand for, and against
Naming your ground — and your anti-brands, with dignity rather than contempt.
Brand Positioning · Session 2: Akin, and distinct
Household-brand kin, genuine differentiators among peers, and your Brand Compass.
Visual Identity · Session 1: From words to a visual language
Finding your taste through contrast, then a moodboard and a palette by the end of the hour.
Visual Identity · Session 2: Your assets, and the kit
Type, imagery, your wordmark, a one-page style guide, and three things you can use tomorrow.
If you can’t make the live sessions
This course is designed to work fully for you anyway. Every session is recorded and posted within 24 hours, and the conversation continues in the course comments, where I answer questions personally. Students in Australia and Asia have done entire courses with me this way.
The first two sessions are already recorded and waiting for you the moment you join — so you can catch up well before August 5, at whatever pace suits you.
What you keep
Every master prompt is yours to keep and reuse — on this brand, and on the next thing you make.
- ✓The guided evidence walk — AI as a kind companion that helps you find the kind words you’ve already received
- ✓The synthesis prompt that drafts your Strengths doc in your clients’ own language
- ✓The skeptical pass — what’s true, and what’s merely flattering
- ✓The anti-brand and “contrast with dignity” prompts
- ✓The household-brand kin prompt, and the one trait worth borrowing from each
- ✓The peer-distinctiveness prompt, and your positioning statement
- ✓Your one-page Brand Compass template
- ✓The moodboard, color-palette and font-pairing prompts
- ✓The reusable on-brand image prompt template — the piece students ask for most
- ✓Your one-page style guide, plus three ready templates: social post, course cover, email header
What people wonder before joining
“Won’t this just be AI’s version of me?”
It would be, if we let AI write your brand. We don’t. AI only ever works from evidence you supply — your clients’ actual words, your actual work — and then there’s a whole session beat devoted to the skeptical pass: what’s true, what’s merely flattering, and what’s true but so generic it could describe anyone. You are the final voice, every time.
“If I name my brand, won’t I get locked into it?”
A student raised exactly this in the first session, and it’s a fair worry — naming something can feel like fixing it in place. But a Strengths doc is a photograph, not a cage. It describes what people receive from you now. You’ll revisit it as you change; the last lesson of each part is about keeping it alive rather than filing it away.
“I don’t have testimonials yet.”
Then we start somewhere else. AI can interview you — who you’ve helped, even informally, what lights you up — or read the body of work you’ve already made and find the patterns in it. Nobody gets stuck at the door for lack of testimonials. Every part of this course has a beginner path.
“I have no eye for design.”
Most people who say that actually have clear taste — they just haven’t had a way to find it. So we go at it backwards: AI confidently proposes a direction and calls it perfectly you, and your gut says no, that’s not me. Articulating why sharpens your taste faster than staring at a blank canvas ever will. Do that a few times and your direction becomes obvious.
“Won’t being specific mean fewer people hire me?”
This comes up in nearly every course I teach. Being clear about where you stand doesn’t shrink your audience — it lets the right people recognize you. And positioning your brand isn’t the same as narrowing your offers; you can still work with whoever you like.
“Is my business too new — or am I too far into a pivot?”
Neither disqualifies you. A pivot is one of the better reasons to do this work: you have real evidence from more than one chapter, and the question of what carries through is exactly what the synthesis is for.
You won’t be doing this alone
These sessions are co-learning, not lectures. We work in the room together — I do the exercises on my own brand alongside you, live, including the parts that come out awkward the first time.
Between sessions, the course comments are where it continues: people share what their AI came back with, ask whether something sounds like them, and find the kindred spirits who are working on the same thing that month. For a lot of students, that turns out to be the part they keep coming back for.
Is this for you?
A good fit if…
- ✓You’re a soulpreneur — a coach, healer, teacher, or mission-driven solo business owner
- ✓Brand work has been on your list for years and never quite happens
- ✓You suspect you come across differently than you think, and want to know how
- ✓You want to use AI in a way that amplifies who you are rather than flattening it
- ✓You’re not technical, and you’d like it to stay that way
- ✓The live times don’t work in your part of the world — the recordings genuinely carry it
Probably not if…
- –You want someone to hand you a finished brand — this course has you do the work
- –You’re looking for a full logo and identity system for a team or a larger company
- –You want to learn design software — we deliberately don’t teach any
- –You’d rather not use AI at all — it’s the method here, not a side note
Let’s go find what’s already there
Six sessions, three finished pieces, and a set of prompts you’ll keep using long after the course ends.
Lifetime access to all six sessions and every recording. Sessions 1 and 2 are available the moment you join; the remaining four are live on Wednesdays at 12pm ET / 9am PT — August 5, August 19, September 2 and September 16 — each recorded and posted within 24 hours.