Who Is George Kao?
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Since 2009, my full-time business has been coaching and mentoring clients, to help them create sustainable & joyful businesses.
My specialty is helping people grow their audience, through authentic online marketing. This includes developing an effective social media presence (e.g. Facebook, Linkedin, Twitter, Google+), using webinars to nurture potential clients, and creating authentic online visibility using blogs, videos, and books. Clients work with me to stabilize their income, expand their visibility online, and structure their business so that they can experience freedom and joy in their work. |
Mission & Values |
My mission is deliver the best coaching and content that empowers every coach, consultant, and counselor to do marketing in an authentic and simple way, and successfully and sustainably build their business.
The values that inspire me: sincerity, generosity, warm-heartedness, diligence, humility, compassion, light-heartedness, enjoyment, and balance. |
How I'm Different |
I excel in helping Coaches, Consultants, Counselors and Healers. If you are a service provider who helps clients in their personal growth, I can help you grow and stabilize your business.
I integrate values and virtues into my business, especially sincerity, generosity, and caring. I encourage my audience to do the same. When I first stared my business, I earned all my money by selling trainings and information products. 4 years into my journey, I experienced a spiritual transformation, and made a radical change in my business. I now earn most of my income by serving my clients 1-1. My content/trainings/knowledge, I give most of it away for free, to benefit everyone who needs it. I've included my best knowledge into my book Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity. I am happy to have created a sustainable business that is fulfilling, liberating, and creates real positive transformation for clients and audience members. |
Worldly Success |
Within my first year as a solopreneur, I exceeded $10,000/month in revenues.
By my 3rd year in business, my Email List had grown to 10,000 subscribers and my annual revenue was $350,000. I was running all parts of the business myself: Marketing, Sales, Partnerships / Joint Ventures / Affiliate Relationships, Operations, Coaching, Speaking, Administration, Finances, Technology, and Customer Service. And yet, I spent no more than 40 hours per week on all of this, while working from home, with plenty of renewal breaks. I am intimately familiar with all aspects of creating, running, and growing a coaching/consulting/counseling business, while having a joyful work-life balance. Through 1-1 coaching and mentoring, I have personally helped hundreds of clients, and served thousands of students through my workshops and webinars. |
Spiritual Transformation |
A few years into business, I began to experience a profound shift in consciousness.
I went from primarily caring about my own sales, revenues, profits, and what I could “get” from working with people … to wondering what kind of legacy I was leaving, what kind of impact I really was having on my clients and audience members. These questions kept coming to heart:
In truth, I had been using lizard brain marketing, which is very widespread online because it is “effective” for converting visitors to buyers. A few years into my business, I was finally willing to admit that such practices are fundamentally manipulative. Since that time, I have made the transition towards conscious marketing. I also came to realize that even though I was highly successful with marketing, sales, and enrollment -- and my students would say that I was a superb teacher -- I was deeply dissatisfied with how few of my students actually implemented and reached the kind of results my sales pages had been promising. This lack of alignment is surprisingly common in my industry of Marketing & Business Coaching, especially programs with “6-figure” or even “7-figure” in their titles... There was a profound gap between my marketing and the reality of my impact... |
Creating a Joyful,
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Starting my 4th year in business, I intentionally reduced my work (and income) to an "enough" level... enough to maintain a healthy, modest lifestyle, and have plenty of free time!
Where I and my family spend a bit more than the average American is in organic & locally-grown produce, green/sustainable household products, and coaching/healing services. We live frugally in other ways. We rarely travel. We share one modest car, and don't own any fancy gadgets. We don't enjoy alcohol... we're tea drinkers. And rarely do we buy new clothes or furniture. (We do however support our two cats and a dog... so grateful for their love!) The American dream of a "7 figure income" or lavish lifestyle is not mine. I dream of a world where everyone can do the work they love, be sustained financially, and have plenty of time to spend with loved ones and pursue other passions. |
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