Authentic Content Marketing
A practical guide for soulpreneurs who want to share their work without feeling salesy. Learn to publish before you feel ready, write for one caring person, and grow your readers into a loyal community of true fans.
What will you learn?
I wrote this book for soulpreneurs, the solopreneurs who follow their soul’s calling in their business. It’s friendly and practical, so you can use what you learn right away.
- ✓Start publishing before your niche, website or audience feels ready
- ✓Practice publishing your raw ideas in obscurity, an antidote to perfectionism
- ✓The three stages of content: casual posts, then improving on what people like, then organizing it into offerings
- ✓Create for one caring person, and stop being afraid to lose people
- ✓A simple newsletter strategy that supports publishing consistently
- ✓Seven authentic ways to get your content seen, from collaborations to SEO
Each chapter links to videos and articles, so you can go deeper on any topic.
Who is this book for?
You’re good at your work, and you love helping people.
But marketing feels uncomfortable.
This book is for you if you want your content to sound like you, and to grow relationships with readers who come to trust you.
What do readers say?
“I've read so many of George's books and this one is the best by far. George is the wisest marketer and business coach I know because he practices restraint. It may seem like he doesn't know what he's doing because he's not flashy and wham bam. But the wise aren't fooled by this - they're drawn to this marketing monk. He has chosen his digital presence wisely. He's choosing what NOT to do. He's intentional and aware, even of his own ego. This book shows that. Please read it if you want to reach a higher level of understanding within yourself. Not just for your business. But for your dreams.”
“This was the first book by George Kao that I have read, so not knowing what to expect, I am glad to have come across his work.
Read the full review
Without being overwhelming, the strategies and messages were perfect for this book. There are links provided within each chapter that lead to videos and blog posts for further exploration of the topics.
So while the content is valuable and solid, what sets this book apart is the tone of the author - very lighthearted and joyful. It reminds us to let go and be ourselves on this journey, and that our humanness is at the heart of what we do, and what will be received by our true audience. It connects us to the deeper purpose of our work and uses "marketing" as a way to strengthen that connection. It's not about the 'end goal'; it focusses on developing while on the journey of creating and serving. This book is not for those who want to hide behind a "safe mask" of generic or AI generated sales copy - it is a call to those who yearn to express themselves more freely and connect with others in a real way.
I will be keeping this handy to refer back to while developing a practice of creating - it's like having a coach at your side!”
“Authentic Content Marketing is one of the books that should be on every solopreneur's bookshelf. George weaves the best practices on leveraging this tool called "content marketing" with his personal learnings and insights from his over a decade experience in this arena.
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Content creators are often advised to "write for the algorithm", which is like eating a lollypop for dinner - great for the metrics but leaves you hungry and unfulfilled.
Instead, George shows you how to use your unique point of view and your unique voice to create a satisfying content buffet for you and for your ideal audience.
If you're tired of candy marketing advice, then I'd recommend you check out Authentic Content Marketing.”
Get your copy
Authentic Content Marketing is on Kindle and in paperback.
Looking for my other books? See them all here.