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Facebook

The most popular social media platform, by far, is still Facebook. As of early 2019, there are 2.2 billion active users.

For any demographic you’re trying to reach, or finding people with particular interests/passions, Facebook will be the one platform where you…

I’ve done 5 months in my side business, working on it for only 2 hours per week, focused on audience building.

There’s now been 2,400 people who have engaged with my content on my secret Facebook page. I don’t even have a website or mailing list yet, but I can always reach those same 2,400 people again using Facebook ads’ “custom audience” feature ("Everyone who has engaged with your page.")

I’ve now spent about $1,000 in Facebook Ads for this new business, or approx $200 per month. All of it …

My "group" had basically become my fan page -- without the advantages of fan pages!

I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerings…

​Some marketing experts are always trying to get you loads of “traffic”.

By their language you can sense their values. Perhaps without consciously recognizing it, they are seeing people as a means to an end — their own wealth and fame.

Let's be careful not to absorb their self-absorbed values.

Let's stop thinking in terms of "traffic" and focus on serving the right "people". The language we use will determine how we relate to our audience.

What an authentic bu…

 Content is important to begin the process of discovering your calling.

Creating and growing your own authentic business requires that you discover your authentic voice through content.  Then, sharing your content draws your ideal audience to you.

Here are the 4 parts:

(Click each title to access the module.)

1: Clarify the purpose of your content, and the formats you'll be using to share your message.

2: By experimenting with various methods, you will discover your natural way of creatin…