Blog
Stuck on defining your niche? Build an audience first.
When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”
Maybe you’re trying to get clarity too early in your business.
You’re under the illusion that you have to get everything figured out before you can really start to grow your business.
Here’s the typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience of coaching many so…
Concentric Circles: A Wholesome Alternative to Sales Funnels
Here’s the business model that I use, and recommend for all clients to consider.
It’s an alternative to sales funnels, which often feel unethical to me. For more: why I don't like marketing funnels.
This concentric circles model is meant for those who earn a living as solopreneurs (simpler business with less overhead) by sharing their life’s experiences via coaching, mentoring, facilitation, or healing.
Notice that there are boundar…
Must you focus on just 1 niche?
A reader wrote this to me:
“My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives… relationships, finances, and career.
As I’ve read and researched, I see that many experts recommend tailoring down to a specific niche, and focusing on narrow issues; thereby warning against taking a big range of topics. I perfectly understand that the 3 areas I’ve picked are so wide! In fact, e…
Charge more money to get more motivated clients?
A reader asked:
“We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.
As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.
…“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…