Effortless Yes

Mainstream persuasion, filtered through your values

If you were to follow most marketing advice, you’d be told to learn persuasive copywriting and how to cleverly charm people to do what you want….

Since we prioritize authenticity, our hearts recoil from those mainstream tactics...

But what if there are important gems within “persuasion psychology” that can be applied to make things easier and more enjoyable for our audience, while doing it from a genuine place of service and heart?

This course goes looking for those gems:

• ✓You personally choose the few principles and tactics you can use with authenticity and integrity, and leave the rest.
• ✓Catching attention can fit your own energy, even when a video coach says you only have three seconds.
• ✓You learn the classic before-and-after story formulas without over-promising the after. (I try never to promise results myself.)
• ✓Scarcity comes in only when a limit is real, and you can say why.

Let’s filter out the noise, and keep the music.

How might we take mainstream “persuasion” tactics and use them in genuine service to our audience?

What you’ll be able to do, step by step

I recorded this course with a group of students, so some lessons answer their questions, and in one I review websites they volunteered.

Each module has its videos and a lesson document you can read or hand to your AI.

1. Module 1 · Welcome, and the two routes to yes

   See why a message draws you in or pushes you away

   Start noticing the content and offers that make you say a wholebody “Yes!”, and the ones that turn you off. The Elaboration Likelihood Model shows whether a message works through careful reasoning (the central route) or through feelings, visuals and quick impressions (the peripheral route).

   You’ll apply one or two peripheral-route tips to an old post (about half an hour) and to one of your offers, without sinking hours into either.

   This module is free to watch for 72 hours: start the free Module 1 replay.

2. Module 2 · Aristotle and Monroe

   Check a message for credibility, feeling and reasoning, and give it a clear shape

   Use Aristotle’s Ethos, Pathos and Logos to see what a post or an offer is missing. (For my case study, I diagnose one of my own courses that sold poorly.)

   Monroe’s Motivated Sequence then gives a message a clear shape: attention, need, satisfaction, visualization and action. Optional lessons show how to use an AI assistant as a thinking partner to apply any lesson to your own writing.

3. Module 3 · Storytelling formulas

   Tell a client’s story, or your own, in a way people can relate to

   Practice the basic story arc, the Hero’s Journey, Before-After-Bridge, the Pixar formula and And-But-Therefore. Use them for client case studies, your origin story, or your About page.

   If you’re a more reserved person, you’ll learn to teach from your scars, not your wounds, and how to ask a client’s permission before sharing their story.

4. Module 4 · NLP tools, used with care

   Listen more deeply, and write in the words and senses your clients use

   I’m no NLP expert (I consciously avoided learning it, half joking that it might turn me into a manipulator). In this module, I share the tools that pass our four values: deep listening, mirroring with care, sensory language and outcome questions.

   You’ll improve how you are helping your audience feel seen, heard, and understood.

5. Module 5 · The godfathers of persuasion

   Use Cialdini’s principles and Fogg’s habit model without pressure or FOMO

   Work with Similarity, Authority, Likeability, Unity and Scarcity, each with ideas for your content and your offers. You’ll also learn to ask people how you come across, using an anonymous Google Form, like whether a credential makes you more appealing or more intimidating.

   Then use BJ Fogg’s Behavior = Motivation + Ability + Prompt to make the next step easier, like replacing a back-and-forth email with a booking link.

6. Module 6 · Review

   Spot what makes a website easy or hard to say yes to

   Watch me review three websites that students volunteered, looking at what invites a yes and what gets in the way. And you’ll learn to tell a persuasion problem from a market-fit problem, so you know when market research is the better next step.

   Using my notes template, you’ll complete the course with a personalized checklist of principles and tips to remember for creating authentic content and offers.

7. Supplemental · “Ethical” persuasion?

   Think through where persuasion turns into pressure

   An open exploration of persuasion and sovereignty, including my Innocent Child and Manipulative Adult distinction.

   I don’t hand you a settled answer here. I share what I think so far, and what I’m still unsure about.

Four values for every technique

I suggest these four values in the first module, and every technique in the course is checked against this list. You’ll come back to the values each time you study an example or revise your own work.

The values of Effortless Yes

1. 1Ease/Relief vs Dense/Difficult: lowering barriers and simplifying interactions
2. 2Enjoyment vs Boring: the thing itself is worthwhile as a piece of content (even if it’s an offer)
3. 3Trust vs Skepticism: building credibility, goodwill, and loyalty over time
4. 4Agency vs Coercion: transparency and autonomy

What students loved most

When students write about this course, these are the moments they mention most:

• ✓Noticing why a message draws them in or turns them off, then catching tactics in their own marketing they’d picked up without realizing.
• ✓The four values, which gave them a way to judge any technique for themselves.
• ✓Rewriting an old post or offer in a warmer, more person-to-person voice, and seeing what they’d already been doing right by instinct.
• ✓Pasting a lesson into an AI assistant, and getting help polishing their own copy.
• ✓Deep listening in sessions, a skill one student says her clients appreciate.

These come from students of an earlier version of the course.

A good fit if…

• ✓You’re a coach, healer, teacher or other soulpreneur, and your heart recoils from pushy marketing
• ✓You have a post or an offer you’d like to make easier for the right people to say yes to
• ✓You’re curious about mainstream persuasion, and want to keep only what fits your values
• ✓You like noticing why things work, and trying small changes in your own writing

Probably not if…

• ×You don’t have an offer or an audience yet. Persuasion can only multiply interest that’s already there
• ×You want personal coaching or feedback on your copy. This course is recorded, and you work through the lessons at your own pace
• ×You want urgency scripts. This course uses scarcity only when the limit is real

By the end, you’ll…

1. 1Spot what draws you in or puts you off in other people’s marketing, and why.
2. 2Check any persuasion technique against four values before you use one.
3. 3Have revised a post and an offer, using the frameworks that suit you.
4. 4Tell a client’s story, or your own, with a story formula that fits.
5. 5Keep a personal checklist of the principles you want to remember.

$75

One payment for the videos and a lesson document for each module, all in a Google Drive folder that’s yours to keep, with lifetime access.

Checkout is on Kit. Then you’ll get a button that opens the course’s Start Here page.

Before you enroll

Ready to make it easier for the right people to say yes?

If you would love to learn and practice “effective marketing” that is authentic, this course is for you.

$75 · lifetime access · go at your own pace