A website that represents you
Built with AI, without being a tech or design genius. Three live 90-minute sessions: you get the playbook, install it with your own AI while I’m there, build or rebuild your site one page at a time in your own voice — and then keep it true without waiting on anyone.
One price, and it includes my course How I Set Up My AI if you don’t already own that course. If you do, your price is $100 — enter the email you use for that course at checkout and it will show.
Finally design (or redesign!) your website with ease.
Maybe there’s a site you’ve been meaning to update for two years. Maybe you paid someone to build it, and now every small change means an email, a wait, and an invoice. Maybe you’ve rebuilt it three times and it still doesn’t sound like you.
Someone wrote that to me recently, about their own website.
That loop costs more than the invoices do. A site that isn’t right yet stays on your mind, and it takes a piece of every week — time that was meant for the people you’re here to serve.
So this course has two jobs: get your site built or redesigned, and then let you relax about it.
What changed
I don’t know how to code. I don’t do graphic design. My own copywriting isn’t great.
And over the course of the past 2 months I redesigned my whole site — around 25 pages — done with AI. The first page took about 45 minutes (most of it was waiting for the AI to do it). Every page after that, about 20.
Not because I got technical. AI has now gotten good enough to handle all of it — the copywriting, the technical creation and the visual design — and I learned how to direct that work. Directing it is what this course teaches, on your own site, in your own voice. You can do a complete website build, or a redesign, after this course — simply with AI.
Build a page from blank
- •Brief your AI in plain words — leave blanks on purpose, and it asks you one question at a time until it has what it needs
- •Watch a real page take shape: copy, then layout, then the parts you’d normally hire out
- •Publish it, check it, and stop — you’ll have a bar for good enough
Update the site you already have
- •One page at a time, so nothing is ever half-broken in public
- •Old versions stay parked — every change is easy to revert, so no mistake is permanent
- •The pages you’ve avoided for two years may take only 20 minutes to redo completely
Make it sound like you
- •The voice pass that answers the worry people really have: this is just AI’s version of me
- •Feed it your real language, then edit — AI drafts the structure, you make it yours
- •The truth pass: nothing ships that isn’t true, no invented quotes, no inflated claims
Handle the technical parts without learning them
- •A form that won’t behave, spacing that’s off, an embed that broke — you describe it, your AI fixes it
- •The technical detail lives in a document your AI reads, so you don’t carry it around
- •And the tell for what AI genuinely can’t reach — so you stop wrestling and ask support instead
Fix the pages still selling last year’s round
- •Pages still advertising a round that ended months or years ago
- •People keep landing there — from search, from old links — and hit a dead end
- •Your AI finds every one of them and points those readers at what’s actually available
Hand the upkeep to your AI
- •A monthly pass that checks your site against what’s true in your work today
- •It reads what your people keep asking, and what your own visitor data shows
- •It fixes what it finds and tells you what it changed — in plain language, where you’ll read it
See the pages, before and after
About nine minutes from the free first session: my old pages next to the new ones, and what changed on each.
The three modules
Each one is a live 90-minute session, with written lessons to return to while you build. Modules 2 and 3 are working sessions, not lectures — I teach a piece, then pause so you can actually do it, before we move on. Bring your laptop.
Why now, and your toolkit
The two things worth checking when you choose an AI assistant, and the one question about your website software that changes how much you can hand over. What it costs, in real numbers. And what not to give an AI access to.
You leave believing you can do this, with your tools set up.Your playbook, installed: start building your site
I hand you the Website Creation AI Playbook — the whole method in one document your AI reads: which pages a soulpreneur actually needs (and permission to start small), how a site walks someone gently from free to paid, how to gather your raw materials, and the build cycle you repeat for every page — brief it, let it interview you, direct the copy and the design, revise in plain language. Then we install it with your AI, live, and you start your first real page in the session, with me there for whatever breaks.
Your AI knows how you want your site built, and your first page is underway.How it went: finish, tend, and share
You bring what you built. We finish and publish it together, walk the post-publish check on your own page — the voice check, the truth check, your phone — and set up the monthly tending pass, so the site stays true to your work without you remembering to check. Then announcing the work generously, and treating the site as a living thing you meet once a month instead of a project you owe something to.
A page live on your site, a site that keeps itself true, and you go back to the humans.The monthly Q&A call — ongoing
When the three modules are done we keep meeting. There is a live Q&A with me every month, where you bring whatever you are stuck on — a page that will not behave, a section you cannot get right, a decision you would like a second opinion on. Come when you need it, skip the months you do not.
You are not on your own after the course ends.What’s in it
- 1The Website Creation AI Playbook — the method in one document your AI reads before every page. I keep it current while I’m actively teaching this topic, and every enrollee gets each update
- 2Three live 90-minute sessions with me on Zoom — Modules 2 and 3 are working sessions, so you build alongside me rather than watching, with room for your own questions
- 3A recording of every session, so the course works fully from the recordings alone
- 4Written lessons for each module, to work through at your own pace between sessions
- 5The prompts and principles to hand your AI — the job each essential page is doing, and the shape that works for it
- 6My course “How I Set Up My AI”, included if you don’t already have it — it’s the setup this course assumes
- 7An AI built into the course that is an expert in the course — it can walk you through step by step whenever you want that, and shape what you’re learning to your own situation
- 8Ongoing support through the monthly Q&A calls with me
Two things you keep after the course ends
Your playbook. A companion document your AI writes as you work — your colors, your fonts, your voice do’s and don’ts, and every lesson learned, each one noted with the mistake that taught you. You hand it over at the start of every new page, so nothing has to be re-explained and no fix is ever repeated.
The tending pass. On a schedule, your AI goes through your site for you — taking out what is no longer true, and adjusting the rest so the site matches your work and your message as they are now. It gives you a report of what it changed, in plain language, and anything is easy to put back. Your site stops being the thing you’re behind on. I run exactly this one on my own site.
Come live, or watch whenever you like
Every session is live, and every session is recorded. Come and ask me about your own site, or watch later at your own pace. The course is built so that either way works completely.
Recordings go up within a day.
When we meet
- 1Tue Sep 1 · the free opening session — this one has already aired — its recording is yours as Module 1 the moment you enroll
- 2Tue Sep 15 · the playbook, installed live — this one has already aired — its recordings are ready for you the moment you enroll
- 3Tue Oct 6 · 9am Pacific / 10am Mexico / 12pm Eastern / 17:00 London
Why the gap between Module 1 and Module 2
Those two weeks are on purpose. Module 1 is where you choose and set up your AI assistant, and that wants a little living with before you point it at your website — a few days of ordinary use is what turns it from a novelty into something you can direct.
It’s also room to sort out your colors, your fonts, and the words you use about your work, if you don’t have those yet. This course puts them on the page; it doesn’t invent them. That’s what my Brand Discovery with AI course is for — and it’s $100 instead of $200 if you add it at checkout here.
And if you don’t have any of that settled, you are not behind. Come anyway. We let the AI propose a look — from your existing site, or from a page you admire — and you tweak from there. Plenty of people find their own visual taste by reacting to a draft rather than by deciding in advance.
What you need
A paid plan on an AI assistant
Browser access and file access — the two things that make this work — generally live on a paid tier. While you’re rebuilding your whole site you’ll likely want one of the higher plans for that month; afterwards the standard personal plan is usually enough. That standard plan is about US$20/month, on either ChatGPT or Claude. I go through what it costs in Module 1 so nothing surprises you, and we set it up together.
A website, or the intention to start one
Any platform. If yours has an official AI connector, your AI edits your real pages directly; if it doesn’t, the same method works and you paste the results in yourself. I use Simplero as the running example, and the method is platform-agnostic. If you have no site at all yet, you’re especially welcome — a from-scratch build is one of the clearest before-and-afters there is.
What your site is going to say
This course builds the site. What it says — your message, your offers, your framework, your voice — comes from work you’ve done elsewhere, and we gather it in Module 2 rather than inventing anything. Half-finished is fine. Most people’s materials are scattered, and that is what Module 2 is for.
Is this for you?
A good fit if…
- ✓You have a site you’ve been meaning to update, and you haven’t
- ✓You don’t have a site yet, and you’d rather not pay thousands for one — then pay again to redo it a year later
- ✓You’ve paid for changes you suspect you could have made yourself
- ✓You’d rather describe what you want in your own words than wrestle with a page builder
- ✓You’ve tried AI on your site and what came back didn’t sound like you
- ✓You’re not technical. I’m not either, and I teach this course as though nobody in it is
- ✓You build sites for clients, and want a skill that saves you dozens of hours per site
Probably not if…
- ×You’d rather not use AI. Working with an AI assistant is the whole method here — it is what does the designing, the drafting and the technical part. If you’d rather not learn to work with one, none of the rest will land. If it’s more unease than refusal, I wrote something for you
- ×You want to learn web development. We stay at “ask your AI for help” the whole way
- ×You’re looking for traffic and search rankings — that’s its own course
- ×You’re hoping to work out your message, offers and brand here. You bring those; we put them on the page — and if a different course fits you better right now, here they all are
What people wonder
“I’m not techie.”
Neither am I, and I built 25 pages with AI doing almost all of the work. You will not design anything, write code, or start from a blank page — you describe what you want in ordinary words, your AI builds it, and you say what to change. Doing that well takes real practice, and it is what I can teach you.
“Won’t it just sound like AI?”
It will, if you stop at the first draft. A first draft that’s structurally right and not yet in your voice is exactly what you want — your edit pass is where it becomes unmistakably yours. Module 3 gives you the voice check for it, and the truth check that keeps AI from inventing a testimonial or overstating what you do.
“Is it safe to give AI access to my website?”
It’s what makes most people pause, so we go through it properly in Module 1: what to hand over, what to keep back, and the fact that access is scoped and revocable. You choose how far to go, and the method works either way.
“If AI reads my drafts, does my unpublished work end up training a public model?”
No — handing a draft to your AI so it can help you doesn’t publish that draft anywhere, and asking for help doesn’t make your writing visible to anyone else. The separate question is training: whether your conversations get used to improve the model itself. In the major AI apps that’s a setting you control and can switch off, and mine is switched off. Module 1 walks you to that setting in whichever tool you pick.
“Can I do this without giving AI access to my computer?”
Yes. All you need is the MCP connector or browser access — your AI never has to look inside your computer files. Letting it read your existing writing does help, because that’s how it picks up your voice. Plenty of people prefer to keep that boundary, and the course works if you do.
“I use ChatGPT and Claude on my iPhone. How is a desktop app different?”
More different than most people expect. The phone app can talk with you, and that’s roughly where it stops — it can’t open your files, and it can’t update your website. The desktop app does both, which is why this course assumes a computer. If AI has only ever been an app on your phone for you, you haven’t yet met the version we’ll be working with.
“What will it cost me beyond the course?”
A paid AI plan, and whatever your website platform already costs you. That’s the list. Module 1 sets it beside what hiring the same work out costs, so you can decide with real numbers.
“I’m on Squarespace / Wix / WordPress / Kajabi. Does this work?”
Yes. The method is deliberately platform-agnostic — what changes is only how much copy-and-paste you do. In Module 1 you’ll find out whether your platform has an official AI connector, and what to do in either case.
“I don’t have a website at all.”
Then you have less to undo than most people here. Module 2 opens with the three starting points (no site, an old site to retire, a live site to refresh) and all three are welcome. The one genuine errand for you is a domain name, and your AI walks you through registering one.
“I build websites for other people.”
You’re welcome, and you’ll probably get the most immediate money out of this — the playbook and the build cycle in Module 2 save dozens of hours per site. Just know the course is written for non-technical soulpreneurs, so some of it will be slower than you need.
“What if I can’t make the live sessions?”
Every session is recorded, and the course is built so the recording path works fully. Come live when you can — that’s where you can ask about your own site.
“I’m already in How I Set Up My AI.”
Then half the bundle is already yours, and your price is $100. Use the same enrol button — enter the email you use for that course at checkout, and $100 is what you’ll see.
Build it, then go be with people
A site that represents you — and that you can change yourself, any day you decide to, with AI doing most of the work.
$200
One price. Includes How I Set Up My AI if you don’t already have it — and it’s $100 if you do.
Already in How I Set Up My AI? Enter the email you use for that course at checkout and the price becomes $100.