Simple Instagram Marketing:
Many of my ideal clients use Instagram. Your prospective clients are probably on there, too.
I find that with Instagram it’s quite easy to discover others who match my values.
How do you know whether your ideal clients are on Instagram?
Go to the websites of the people who offer a similar service as you -- do they have a link to their Instagram profile?
You might also ask some of your clients: do they use Instagram?
These interesting stats might help:
- Instagram has more than 600 Million active users daily.
(It’s the 2nd most logged in social media site after Facebook.)
- Instagram has 1 Billion active users monthly...
(...which means it's 3x as large as Twitter or Pinterest!)
- Largest age group on Instagram is 18-34.
(However, for those of us who wish to reach people ages 35+ which is my ideal audience, I have found that Instagram users -- in contrast to Facebook users -- are more likely to be professionals, business owners, or artists.)
- 79% of users, after seeing a product or service on Instagram, searched for information about it, and 46% eventually purchased it!
(No wonder spending on Instagram Ads is 23% higher than on Facebook. This suggests that Advertisers are finding great value running Ads on Instagram.)
- 42% of Instagram Users have annual income of $75,000 USD or more.
(It's a good platform to reach higher-income audiences.)
(These stats came from SproutSocial and Hootsuite.)
In my upcoming course, I will show exactly how I use the platform to grow an ideal audience who loves authentic content 💛
This will be a step-by-step course from beginner through intermediate skills.
“This was my first George Kao course, and it was well worth the investment of time and funds. He is very personable and knowledgeable. The reference materials are easy to access and follow. And he really seems to care that his audience is getting what they need!”
“I have been waiting to start Instagram for a long time, and this course just did it! George knows how to demonstrate how things work in such a specific, open, encouraging way that it gives us the motivation and the energy to implement it straight away. 🙂”
- Exactly how I create my Instagram images and why I focus on message-based images.
- How I format the writing in the image caption
- How I post to Instagram easily from desktop/laptop (what I do most of the time), not only on the mobile.
- How I work with Live Videos vs. IGTV vs. 2m Videos
- How I simply use Stories to reach my true fans
- How I recommend using hashtags (and how to test them)
- How to use the Highlights feature on one's profile
- The basics of Instagram ads
- Step-by-step ongoing use of Instagram (Weekly Checklist)
- Ask me questions re: how you can personally use Instagram effectively
- You'll also get to connect with fellow students for mutual feedback (based on this course's strategies) on how to best use the platform.
3.75 Hours of Video Training
Comprehensive Resource Guide
Lifetime access to course materials
Course Directory for Mutual Support
2 Bonus Group Q&A Webinars with George Kao
to authentically build your ideal audience.
“Marketing on Instagram always made me a little queasy - so much of it feels fake!
I appreciate George's approach to be able to reach qualified audiences and interact with them with authenticity and integrity.”