Soulful Content

There is a more soulful, sustainable path to content that connects…

Many soulpreneurs have plenty of wisdom to share, and still dread creating content. It can feel like you have to choose between being genuine and being visible.

The secret isn’t trying to shout louder or bend your message to the algorithm’s whims.

This course starts with what I call your Organic Grounded Insight (OGI), the wisdom that grows from your own life and work. AI can’t replicate your OGI, because AI hasn’t lived your life.

Along the way, the course breaks a few common content rules:

• ✓Ideas come from noticing. You keep a quick log of the insights that show up in your days, and create from there.
• ✓You write a working title first, before the piece, and let it keep your writing focused.
• ✓You won’t write hooks. You’ll design a foyer, a welcoming opening that helps the right reader feel, “Ah, yes, I’m in the right place.”
• ✓You repeat your best ideas, more often than feels natural, because your people miss most of what you share.

If AI can write it easily, it lacks OGI!

What you’ll be able to do, step by step

I recorded these videos while teaching a group of students, so you’ll sometimes hear their questions and my answers. Each module has short videos and a lesson document you can read or hand to your AI.

1. Module 1 · What is Soulful Content?

   Notice your own insights, and start creating on a rhythm you can keep

   Learn what makes an insight yours, and start an OGI Capture Log: a notes app, voice memo or notebook where you catch an insight in a minute or two.

   Then choose one of three creation rhythms, from a few posts a month to near-daily, and write each piece for your One Caring Person.

2. Module 1 extras · Short answers and two readings

   Get past the worries that keep good posts unwritten

   Short videos on the “I just need a bigger following” myth, posting about a client who might see your post, writing about family, and whether you must say “you” and “we”.

   Plus two written lessons: why some content doesn’t land, and how to draft your first content pillars.

3. Module 2 · Mining Your Life for OGI

   Find usable insights in your peak moments, strengths, client work and setbacks

   Mine your “Mount Everest” moment, your strengths, your client work (with care for their privacy) and the gold in your hardest times. Then distill each insight into a clear statement, and use Idea Alchemy to find fresh angles.

   You’ll also work through the resistance, vulnerability and creative blocks that keep good insights unshared, and learn what working lightly looks like day to day.

4. Module 2 supplement · Tracking Your Content

   Know which of your pieces resonate

   Track your pieces with a simple Google Doc template or a spreadsheet template, and see how I track my own. Then you’ll know which pieces are worth taking further.

5. Module 3 · Content Taste & Client Awareness

   Recognize what resonates with your people, and what they’re ready to hear

   Collect content your ideal clients love in an OGI Samples file, profile their content taste, and gather their own words with the Voice-of-Client exercises.

   Then map your ideas to the five phases of the Client Awareness Journey, so each piece fits where your reader is now.

6. Module 4 · Meeting the Market

   Turn one insight into a finished piece, on a question people already ask

   Find what your people are asking, with Google’s “People Also Ask”, YouTube, and AI as a brainstorming partner. Then write a working title for your piece.

   Shape the piece with ISEE (insight, story, elucidate, engage), add a short story, a welcoming opening and a closing invitation, and finalize your title, the doorway into your content.

7. Module 5 · Stage 2 Content

   Improve your best pieces, and share them more widely

   Learn the 3 Stages of Content and set a rhythm for each. Ask your people which platforms they use with a quick poll, then turn your best pieces into shorter ones for those platforms.

   You’ll also learn to write thoughtful replies under the popular posts your clients already read, a generous way to be seen. Your best replies can grow into posts of their own.

8. Module 6 · Your Best Ideas

   Become known for your best ideas, at a depth that fits your life

   Gather your best ideas, begin a signature framework from them, and see why repeating them is generous. Two prompt-sets help you share insights from what you read and watch, and turn ideas into visuals.

   Then choose how deeply to apply the course, from the foundations to the full system, with a 30-day plan to start.

Two maps you’ll keep using

Two frameworks run through the course. You can read about the first one for free, if you’d like a feel for my approach before you enroll.

The 3 Stages of Content

1. 1Explore
2. 2Amplify
3. 3Productize

Share new ideas lightly, then improve and reshare the pieces that resonate most. In time, your strongest themes can become a book, course or workshop.

Read about the 3 Stages of Content

ISEE

1. 1Insight
2. 2Story
3. 3Elucidate
4. 4Engage

A reliable shape for a post, article or video, so your reader comes away with an “I see!” moment.

What students loved most

When students wrote about this course, these are the moments they mentioned most:

• ✓Realizing they had more to say than they thought, once they started writing down the insights that used to slip away.
• ✓Creating that felt lighter and more joyful, with ideas arriving in ordinary moments, like a daily walk.
• ✓A rhythm they could keep, and a clear structure for creating and then looking at what resonated.
• ✓Knowing who they were talking to, which made writing much easier.
• ✓Gathering their clients’ own words, which made their message clearer.

These reflections come from students of earlier versions of the course.

“George taught me to see my content as “public journaling or sketching” - a way of sharing my emerging and evolving creative ideas. This gave me the freedom to show up and experiment with these opportunities for connection - imperfectly and authentically.

It released me from the paralysis of perfectionism and helped me build a profitable creative business.”

Mira RaoResilience & Embodiment Coach

“I loved the clear explanations, and the encouragement to focus on one thing at a time, and how everything is recorded so I can revisit as I want to implement a different section. Highly recommend this course!

Detailed but actionable. Best value for money.”

Suzanne CulbergHolistic Health Coach and Teacher

“So thank you for highlighting that, George, it made me realize that I actually do have things to say, it's just that before, I wouldn't notice them for more than a few seconds and then I'd move on and forget them very quickly!”

ChristelStudent

“Having a structure for creating content + analyzing the effects of that content has been helpful -- much better than "Throwing spaghetti at the wall", which would have been my approach”

MarleneStudent

A good fit if…

• ✓You’re a coach, healer, teacher or other soulpreneur with wisdom to share, and you share it rarely, or with dread
• ✓You’d like your content to sound like you, and to feel light enough that you keep creating
• ✓You’ve been posting for a while, and rarely go back to improve and reshare your best pieces
• ✓You like learning at your own pace, and coming back to the course when you’re ready for more

Probably not if…

• ×You want personal coaching or feedback. This course is recorded, and you work through it at your own pace
• ×You need your content to bring in clients right away. This course builds a creative practice, one piece at a time
• ×You’re looking for algorithm, search or ad tactics. The course includes some light search research, and spends most of its time on your message
• ×You want AI to create your content for you. In this course, AI helps you brainstorm, and the insight comes from your life

By the end, you’ll…

1. 1Notice your own insights as they happen, and have an easy place to keep them.
2. 2Have a creation rhythm that fits your life, and one caring person to write for.
3. 3Know how to turn one insight into a finished piece, from a question people ask to a welcoming title.
4. 4See which of your pieces resonate, and know how to improve and reshare your best ones.
5. 5Have a short list of your best ideas, and a plan for how deeply to apply the course.

$75

One payment for the videos, a lesson document for each module, two content-tracking templates and a copyable platform poll, all in a Google Drive folder that’s yours to keep, with lifetime access.

Checkout is on Kit. Then you’ll get a button that opens the course’s Start Here page.

Before you enroll

Ready to move beyond the noise and share your soulful content?

$75 · lifetime access · go at your own pace