This purpose of this course is to:
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  • Demystify the Facebook algorithm
  • Help you reach your ideal audience with your message
  • Give you the skills to run your own Facebook Ad campaigns effectively
  • Give you a step-by-step checklist for how to use Facebook to market your business 
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Too many business owners waste time or money on Facebook, to little effect... or they feel like they have to pretend to be someone they're not.

The truth is that Facebook marketing can be both productive and authentic... even fun!

Since there are 2 billion individuals who check into Facebook regularly, your business or message can be seen by whichever kind of person you'd love your business to reach.

For any age group (young or old), for any profession, and for any interest -- Facebook is the largest gathering place online.

Did you know you could easily reach any of these people with Facebook Ads, spending even just $30 per month:
  • corporate executives
  • people interested in mindfulness
  • parents of children ages 0-19
  • people of a particular net worth or income level
  • employees of specific companies, or with specific roles
  • people with a combined interest in a many different areas 

​...or any of the above, in any combination, with any demographic or interest you can imagine!

If you know how to use Facebook effectively -- especially Facebook Advertising -- you can reach all the ideal customers your business will ever need.

Join this online workshop to learn the best strategies for how to use Facebook to build your business.

Topics covered include:
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  • What are the best uses of Facebook for business?
  • What should we do about the most recent Facebook News Feed algorithm changes?
  • How to do market research on Facebook, i.e. how to best understand what is energizing to your ideal clients now?
  • How to best create engaging content on Facebook?
  • How to effectively use Facebook Personal vs. Business pages to market your message and products?
  • What are the best practices for Facebook Ads?
  • How to advertise to your website visitors & mailing list subscribers when they are surfing Facebook?
  • What content should you advertise on Facebook?
  • What are the best weekly and monthly actions to do on Facebook, to efficiently use it without wasting time?
By taking this course, you will update your Facebook presence and understand how to take consistent action to create interest in your business.
​There are 4-Parts to this training.

Part 1 - Understanding Facebook’s Values (The Big Picture)
  • How to identify what energizes your true fans.
  • How to source relevant content ideas that your audience will appreciate.
  • Shifting your approach from "broadcasting" to facilitating meaningful conversations.
  • The authenticity indicators that the FB algorithm favors.
  • Types of posts the new algorithm will restrict reach to.
  • What the Facebook Pixel is, and how to install it.
  • The importance of uploading your email list to Facebook for future Ads campaigns -- and how to do it.
  • Examples of engaging Facebook posts.

Part 2 - Getting Started With Facebook Ads
  • How to use Facebook's amazing market research tool so you know what interests and demographics to test in your Ad campaigns.
  • How to send Ad campaigns to people who already know about your brand (your "warm" audiences.)
  • Common reasons why Ads fail, and how to avoid them.
  • Monitoring the "frequency" of each Ad campaign, so you can turn it off when it’s been shown enough.
  • Understand the "Relevance Score", so that you can keep improving your ads and lower your ad costs.
  • How to be in full control of your Ad spend so you don’t blow your budget.
  • How to (and whether to) download your LinkedIn contacts and create a Facebook audience from them.
  • If you have a virtual assistant, how to add them to your Facebook account so they can manage things.

Part 3 - Targeting the right people with your campaigns
  • Understand the what Campaigns, Ad Sets and Ads are inside Facebook Ads Manager.
  • How to create Custom Audiences so your content is only sent to the people who are most likely to engage.
  • How to reach new pools of ideal clients by creating Lookalike Audiences.
  • Strategies for advertising local businesses and events.
  • Full demonstration of how to create an Ad campaign.

Part 4 - Analyzing Your Ads Effectiveness
  • Key metrics for analyzing your ads' effectiveness.
  • How to customize reports so that you're seeing the numbers that matter to your business.
  • How to compare the various ads you've run, to guide the direction of your future campaigns. 
  • The Checklist for how to spend time efficiently on Facebook, to grow your business.
  • What to post on your personal profile.
  • Should you start a Facebook Group?
  • Recommendations about using Facebook Live.
  • Overview of Facebook ’Stories’ and Messenger Bots. ​
  • Self-care and Facebook.

​By the end of this 4-part series, you'll feel much clearer and more confident in your Facebook marketing.
​
Only $45 US

What you receive when you buy: 
Instant access to the 4 video trainings, sent to your email.
2018 Facebook Strategy for Authentic Marketing 43-page resource guide,
including additional advanced Facebook strategies when you are ready for them.
You'll also receive access to George Kao's monthly Q&A call for the next 3 months.

Because you've been referred by Tad Hargrave,
he's also gifting the bonus of his Point of View eBook (usually $40)
You'll receive it instantly when you buy this Facebook Marketing Course.
​
If the "Buy" button is not appearing on your screen, click here.
100% Money-Back Guarantee:
​If you aren't happy with your purchase, you can request a full refund
anytime within 30 days of your purchase.
​​If you wish to find out about future workshops, subscribe to George Kao's Workshop list.
Buyers of this course wrote...
If the "Buy" button is not appearing on your screen, click here.

​100% Money-Back Guarantee:
​If you aren't happy with your purchase, you can request a full refund
anytime within 30 days of your purchase.