Marketing that feels like caring
Authentic marketing means sharing your work generously and truthfully, without hype or pressure. These free articles are for coaches, healers and other soulpreneurs who love their work but feel uneasy about the marketing.
The free webinar replay: Netcaring for Soulpreneurs, on building genuine connections with kindred colleagues.
Where to start
In the replay, you’ll see how small, generous gestures toward colleagues grow into lasting connections.
You’ll also find your next step on my Ladder of Collaboration, which runs from a thoughtful comment to a joint offering.
22 articles on authentic marketing
Every piece below is free, and there’s no set order. Follow whatever draws your eye.
What is a Soulpreneur?
Tiny Audience, Great Business
The Mountaintop and the Riverbank
Spiritual teachers: your marketing makes a greater impact than your “real” work
Don’t niche yourself. DO niche your offers.
Reach More Clients via the “Offer Doorways” Strategy
Create for just 1 caring person
Every authentic business needs its own frameworkGeorge KaoNo need for traffic-and-conversion funnels
You don’t need “more traffic” — you need true fans
The 3 stages of wise (and great) content
Which platforms are your fellow Soulpreneurs hanging out on?
Play, Polish, Promote
How to be authentic on social media… without exhausting yourself?
Aim for service, rather than fame
The 7 Practices of Thriving Soulpreneurs
Don’t Be Afraid to Lose People
My Top Advice for Creating Consistently
Light Marketing
Your Energy Signature
Authentic email marketing – Why I don’t recommend “lead magnets”
Venn Diagram for Authentic Business
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