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​“How do I grow my email list?"
 
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
 
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
 
None of us need an “email list”. What we actually want is an audience who cares about what we offer. ​

It is essential for authe…

​I often hear people say – "The #1 way I get clients is through word-of-mouth."

Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.

However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more mar…

Compared to the blog post below, the video above communicates
this message with more passion and nuance.
Watch it if you can :)

​“If you get tired, learn to rest, not to quit.” -- Banksy

There are good people in my circles -- those I would love to stay in connection with -- who are tempted (or have decided) to deactivate their Facebook accounts… or even leave social media altogether.

This makes it harder to stay in touch, and far less likely for them to be top of mind for me. I’m also …

​Most of the time, you do not get as much engagement on social media as you see other people get.

Why is that? Is it because people don’t like you as much?

That’s absolutely not the reason. You need to understand how the algorithm works…

When you are browsing the news feeds or home screen of a social media platform, you are only seeing the tiniest percentage of posts that already received more engagement than the average.

In other words, social media only shows you the tip of the ic…

A popular documentary lately is The Social Dilemma. It bashes social media platforms such as Facebook for creating technology addiction and using our data to manipulate us.
Here are my thoughts about it…

​Yes, Guide Children Well

The one part of the documentary I agreed with the most is that we do need to be careful about how children use social media… just like we guide them in other activities.

For example, we restrict or moderate how much video games they can play. Or what interne…