GEORGE KAO
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The Message Building System
How to Clarify and Strengthen
Your Marketing Message
So You Can Create Great Content
That Speaks to Your Potential Clients
A New Online Course by Dani Gardner & George Kao
Photo by Annie Spratt on Unsplash

​Danielle Gardner is one of my colleagues who has helped many people to clarify the central message of their business, and to create content that connects deeply with their ideal clients.

I'm excited to be hosting her as she teaches you her complete Message Building System.

This messaging system will provide a foundation from which you can craft your future marketing, ​content and offerings with more ease.

I will be present during the whole course to provide my own insights and coaching for course participants. I hope you'll join us.

-- George Kao
​

​This course will be useful to you if you are experiencing the following challenges:

  • Your content doesn't seem to be building an audience, and you don’t know how to go about creating more engaging posts.

  • You have a few different focuses to your business, and you’re feeling confused about how to approach this in your messaging.

  • You’re finding it hard to be consistent with your marketing message. As a result, people see you as a jack of all trades, master of none.

  • You’re not feeling comfortable about being visible with your business because you know you don’t have a clear message.

  • You really dislike marketing and the idea of promoting your offers all the time to get clients. 

The course is designed to help you:

  • Find a way to thread the different focuses of your business together in your messaging.

  • Know what content you need to create in order to grow a genuine following of potential clients.

  • Have a message that doesn’t feel restrictive in terms of the scope of what you can share.

  • Feel more confident about being visible in the marketplace.

  • Attract clients without having to promote your offers all the time.

​Part 1:

Finding a focus for your content by exploring your past experiences. We’ll be looking for clues about how life has been preparing you to help others through your content.

Part 2:

Having identified a focus for your content, we’ll view the world through the eyes of the people you can begin helping, and identify specific topics to base your content on. 

Part 3: 

We’ll flesh out your point of view so that you can create content through this lens and leave an imprint on your intended audience's heart and mind.

Part 4:

You’ll be shown how to create an offering based on this message building system. You’ll also be given a simple content creation plan that will help you build your audience.
​

In this course you'll get actual practice
in creating or improving your message
and your content!

There will also be a student directory

to connect with others to exchange feedback.
​
​What You'll Receive:
  • 4 hours of training videos -- You'll be able to easily pause, rewind, rewatch the videos as many times as you'd like.
​
  • Complete audio versions of these trainings, in case you'd like to listen on the go and review the strategies.
 
  • 17-Page Resource Guide for step-by-step implementation, i.e. a full outline of the course, complete with all relevant links.

  • Private Course Directory to connect with fellow students for mutual support and growth.
You receive unlimited and perpetual access all of the above.

​​These recordings and resources do not expire!

You also receive:
Only $100 USD


​Attendees of the course wrote... 
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​"So far I've only done the first class and it's amazing!
Jump in -- buy the class. It's about so much more than just writing posts for our clients.
I'm learning 
what fuels my work and how to share that with my network."
-- Angie Evans, Birth Education & Support

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"This course delivers infinite value, not just in the moment but for the rest of your marketing journey. Not only do you discover your voice and the voice of your ideal customer but you also learn how to powerfully impact and attract your ideal customer through your content. The result is fans who want to buy from you. The icing on the cake is you will learn exactly how to position your offer and make it easy for them to buy. Take this course! You will not regret it :)"
-- Nadia Charles, Personal Growth and Empowerment Coach

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​​"Loved this course -- SO helpful in helping me to move forward with my content creation in a creative, authentic way.  I was feeling very 'stuck' around this, but now have a clear path forward that 
feels right to me!"

-- Ursa Swensen, Life Coach

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"This course had a magical mix of instruction, dedicated work time, and customized guidance.

​I walked away with a new tool that will not only help me organize my messages in a much more succinct way, but will also help me be more consistent in writing content that appeals to my audience. Wonderful!"

-- Diane Douiyssi, Inner Wisdom Wayfinding

​
​George Kao's Email Newsletters
  • About
    • Client Testimonials
    • Media Kit
  • Knowledge
    • Blog
    • Tools
    • Videos
    • Podcast
    • Authentic Marketing
    • Joyful Productivity
    • Healthy Money
  • Newsletter
    • Monthly
  • Services
    • Workshops
    • Group Mentoring
    • 1-1 Coaching
  • Contact
  • Search