CORE stands for Clear Offer, Resonant Engagement.
To make the best match of service to a real need.

To have a thriving business means that you have plenty of sales consistently, done with integrity.

To have plenty of sales means you are consistently providing offers (products and services) that are deeply resonant with your audience.

The purpose of this program is to support you in clarifying the most resonant service or product that you can offer to your audience.

You’ll gain confidence in brainstorming and then narrowing down what you would enjoy offering, that will likely be also financially successful.

You’ll learn to explain what you offer in a clear way.

(While you don't need a large audience to make use of this program, it is helpful to have at least a few fans or friends that you feel comfortable asking for feedback, who are likely to give you honest reactions about your business ideas.)

Over the past 12 years, I have coached many self-employed professionals and small business owners who were originally confused or unclear about their niche. I’ve discovered 8 steps for clarifying one’s offers, and throughout our journey together, we will work through these 8 steps (while you take action and get the group's support) -- 

  1. Brainstorm possible offers

  2. Market research conversations

  3. Integrate the market research info you gain

  4. Evaluate your offers with fresh eyes -- prioritize them

  5. Create a draft of a Sales Page

  6. Get feedback from the right people

  7. Update and optimize your offer and Sales Page

  8. Publish the Sales Page and track the response

Each week you’ll learn how to do one of the steps, and then have the encouragement of a small team of peers as you all take action that week. 

You’ll also have my guidance in our private FB group, and through group Q&A calls. (If you cannot attend the Q&A, I will record my responses to send you.)

In this 16-week program, depending on your needs, you’ll either practice these 8 steps once or twice. Once (two weeks per step) allows you to dive into each action more deeply. Twice (one week per step) allows you more experience in working through the framework. You get to take the program at your best speed without feeling behind. 

We'll also briefly discuss what the next steps may be for you in terms of additional marketing actions. 

The program requires your willingness to do the following:

  • During our program, you are willing to carve out 2 to 5 hours per week to create or improve your business offerings. 1 hour allows you to learn the CORE concepts and engage with fellow students. An additional 1-4 hours allows you to apply the concepts to your business. Again, the total is 2 to 5 hours per week. It’s not just “doing homework” -- you’re creating or improving your offers, moving your business forward.

  • You are willing to engage in our private Facebook Group, since that’s where the CORE materials will be housed, along with the community of students.

  • You are willing to work through the discomfort or confusion that is natural in the process of offer clarification. You are committed to sticking through the 4 month program and showing up regularly with sincere effort, and seeking support whenever you need it.

If you are committed to the above, and if the program fee is not a financial hardship, we welcome you into CORE.

Only $240 for 16 Weeks
One-Pay Option:​

​4-Month Payment Plan: $75/month

​What You'll Receive:
  • 16 weeks of live calls -- join live or watch recordings later. Scroll down this page for the dates. These calls alternate between teaching (learning content) and coaching (answering your specific questions about clarifying your offers).
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  • Supportive accountability -- you'll be in a Trio of 2 other buddies to help you work through the program step by step.

  • Private FB Group -- to connect with fellow students for mutual support and growth.​
​

​16 Weeks of Live Calls:
The program runs from August 3 to November 30.

2 time zones are available.
(You can attend one or both zones.)

Put the one into your calendar that works for you:

Zone 1 Calls:
Every Tuesday
@ 10am Pac / 1pm East / 6pm London

Zone 2 Calls:
Every Tuesday @ 5:30pm Pac / 8:30pm East
This is Sydney time every other Weds 10:30am.
Time change starting October: Sydney 11:30am,
then starting Nov 11 becomes 12:30pm.

​Each call is 30 minutes.

​Depending on the week, topics may include:
​Celebration of progress & learning
This week's core teaching & next steps
Breakout trios to integrate this week's learning
​For context: hiring a skilled coach costs $100+ session.

​This program is like having a light touch with a skilled coach for 16 sessions along with a dedicated community of fellow students.

16 weeks for only $240 USD
​
One-Pay Option:​

​4-Month Payment Plan: $75/month