I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.
The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.
From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true...
To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
This principle has been essential to my success.
How do I make great content?
By making more content, and observing what spreads.
How do I improve my skills?
By working with more clients, and noticing who grows the most.
True learning comes from action — we build muscles by doing things, not just reading about them.
It takes quantity of action to develop quality of results.
It’s ridiculous when someone says they’re “#1” in their field.
“Oh really, by whose standards?” I wonder.
The more we puff our chest, the more imposter syndrome strikes.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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