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To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content. Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time. “Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?” What is strategy anyway? This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills? By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not just reading about them. It takes quantity of action to develop quality of results. It’s ridiculous when someone says they’re “#1” in their field. “Oh really, by whose standards?” I wonder. The more we puff our chest, the more imposter syndrome strikes. ...and keep the newsletters simple. A common marketing tactic — you’ve probably experienced this — is when you’re forced to give your email address, in order to receive a freebie, such as an e-book, webinar, video series, telesummit, or email course. Marketers call this a “lead magnet”… and it’s a term that disassociates marketing from relationship-building. The problem is that it doesn’t even work that well... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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