After personally coaching hundreds of people on how to grow their business, I find this recurring problem:
People simply are not spending enough time doing the right things... it’s no wonder their business isn’t growing.
What are the right things to do? This is what I’ll explore in this blog post.
(Originally written Feb 2018, updated September 2019.)
The more attached we are to the results of our marketing, the more inauthentic it gets.
"Results-driven marketing" eventually leads to manipulation.
If we "must" get a particular result, we become manipulative of others.
Instead, when we focus our energy on inner-exploration and outer-service, then our marketing becomes authentic. No matter the result, we can enjoy the activity.
If we enjoy it, we become more consistent. Being more consistent, we’re likely to get better results.
If you can love the process, you’ll stick with it.
If you stick with it, you’ll get enough practice to succeed.
The process I recommend is The 7 Disciplines of Authentic Business.
By learning to enjoy the disciplines, you’ll find more creativity and fulfillment as you work on your business.
In this blog post I’ll help you turn the 7 disciplines into the 7 joys!
(Originally published in 2017, updated for 2019.)
In business, there is often a fixation on big goals and dramatic results. "Get 1 million followers! … Build a 6-figure business!"
When you constantly focus on future numerical goals, two things happen:
1. Your subconscious keeps telling you—daily—that you aren't there... that you aren't yet "enough".
Desire becomes a contract we make with ourselves to be unhappy until something specific happens. (paraphrase of Naval)
The fixation on a big numeric goal (such as “6 figure income” or “1 million followers”) creates an underlying layer of unhappiness or anxiety with one’s current life.
You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?
Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping?
I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.
You don’t have to track all 10 immediately. However, aim to understand each one of these, starting from the top, and begin to notice whether your business is going in these directions.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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