Are you hesitant about putting your work out there?
What if you get clients that you can’t help?
What if there’s another course that will finally give you the tools you need?
If you’re saying Yes to any of the above, you are under the illusion that there is an end or final destination to the acquisition of knowledge, skills, and experience.
If success were easy, just about everyone you know would be successful in their chosen field. Unfortunately, success is rare. Most people avoid doing the "hard" work needed to reach their vision.
Why is the work “hard”? It’s often because we intimidate ourselves. We imagine the entire project and how daunting it is. We don't even realize that we are the ones stopping ourselves.
We meet resistance, and then do the easy stuff we already know, which is usually the things that aren’t that important. We keep delaying our most important work.
And yet here is the truth -- step by step, we can get anywhere we want to go!
When you engage with a 1-1 business coach or mentor:
Essentially you’re spending a lot of time getting input from one person. And it usually costs between $300 - $1,000 per month.
This is the service I used to provide. In the past 3 years, however, I’ve designed what I believe is a better alternative.
(Originally written May 2018. Updated Nov 2019.)
“How do I grow my email list?"
A lot of people have asked me this question over the years. They hear from many business experts that growing an email list is the most important thing to do in marketing.
Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an email list. What we actually need is an audience who cares about our messages.
It is essential for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”
Emotions, personal growth and being a Solopreneur
Guest post by Lucas Forstmeyer and Ruth Toledo Altschuler
As service based Solopreneurs (Therapists, Coaches, Wellness Practitioners) how do we keep up with our work, when our life goes through turmoil and we experience big emotional challenges?
How can we stay on top of our multiple roles, from leading client sessions to taking care of our marketing and our administrative tasks, during difficult personal times?
As Solopreneurs we always have a lot on our plates, so when tides are high and we are being pushed around a lot, it can get very tough. And as Coaches, Therapists and Practitioners, there is the increased challenge of being asked to be fully present with our clients during sessions — we do not just hold space for ourselves and our business, we also hold space for our clients!
Sounds familiar? It did to many of us in the MasterHeart Authentic Business Group. The discussion was heartfelt and insightful, moving us to compile the highlights here, in the hopes that it supports you.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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