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Some thoughtful resources for business owners who are feeling the impact of this pandemic (all of us). Click here and check out the comments. We will get through this together 🙏🏼 💛
You don’t have to be a great writer. You don’t have to make amazing videos. To stand out in a saturated online space, what is most needed is to care more than others are willing to care. Care enough to show up consistently. Care enough to risk embarrassment or criticism. If you’re seeking consistent income, aim for consistent valuable output:
You don’t have to do all four, but aim to do at least two of the above. Becoming skillful in these valuable actions requires consistent practice and willingness to make mistakes and learn from “failure.” Translate “failure” into “learning opportunity” and keep going!
A concern came up in my client group, and you may be able to relate…
So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there… On the other hand, many of us have a message that wants to come through, and even though we may be introverts, who don’t even like the limelight, and would rather not have to put our faces out in this way, our service is calling us to bring our message out… This is the challenge: being my Soulful self amidst the “noise”. Concentrating on my message and bringing it out at my pace, while also encouraging those who are bringing out their Soulful messages. And find our healthy and creative ways of playing this game! — shared with permission from a client. Though they chose to be anonymous, I’m guessing many of you can relate! Here’s my response:
(Originally written in 2018. Updated for 2020.)
Recently, I launched a product that had far fewer sales than expected… barely any buyers. My first reaction was to get discouraged and slightly depressed. In earlier years, I would’ve been tempted to quit. Some might be surprised to read that a business/marketing “expert” like me would experience failures anymore. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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