A client mentioned this recently, and I’m guessing some of you can relate:
On a daily basis, I go from task to task, event to event, responding to the world’s demands, reacting to urgencies, emails, and deadlines. I don’t have any “thinking time”… to reflect, to reconnect to my deeper purpose & motivation.
If that describes you, then this post is for you...
As a kind-hearted person, you love helping others. You never want to disappoint people. As a result, you’re probably exhausted, or in danger of burnout.
I used to be so scared of people’s disapproval. This is in part from my Asian heritage, in part being an immigrant and trying to fit into the mainstream culture, and in part being predisposed towards kindness, as you are.
A trait that I’ve had to develop, in order to operate a joyfully productive and personally sustainable business, is to be kind yet firm. There’s a good chance you need to work on this, too, if you want a thriving business.
There is an unspoken assumption in marketing:
More followers = More clients, more fulfillment, more freedom.
Related assumption: More Money = More Happiness.
These ideas are seductive, because they contain some truth, and they appeal to our human ego. But they come with profound burdens and drawbacks that marketers rarely talk about.
I’ll share with you my experience of getting "more followers", and why that might not be a wise direction to aim for…
If you look at the posts on my Facebook Business Page (my social media platform of choice) you’ll notice that I basically post two things:
1. Text-only writings, without images or links.
In this post I’ll focus why I don’t add images to my writings on my FB business pages.
Note -- this doesn’t apply to artists, photographers, sellers of physical products, or those whose business is very image-oriented. This does apply to anyone whose business is primarily about knowledge, wisdom, or transformation, such as coaching, mentoring, teaching, or healing.
Yes, I know the common advice that adding an image will expose my posts to a lot more people. Here’s why I don’t recommend it:
To grow your audience, you need to create better content.
To create better content, you need to practice creating more content.
To create more content, you need to get over the fear of your audience.
When you are feeling afraid to publish content, whose judgmental voice or face are you thinking of?
Don’t make your content for that person or group. Make it only with your true fans in mind — they love you no matter what.
Think about this:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why :)