When it comes to your content, here is a harsh truth which at the same time, is strangely calming:
No one is going to remember any of your content, except the few pieces that are exceptional.
Honestly, we're all too busy. There's always another shining piece of content that will distract us right after seeing yours. We don't think about yours at all, unless it's awesome, or greatly offensive (which you won't be!)
Does this mean you should give up, if you haven’t created anything viral yet?
A reader asked:
“How can we maintain an authentic approach, yet integrate business practices such as target goals? I have a personal challenge to top my best efforts from the previous quarter, e.g. doing twice as many videos, selling more products, etc. Is it possible to have ambition, while being authentic?”
I love this question. I feel that it aims to integrate spirituality and worldliness, right and left brain, heaven and earth.
Here is my approach to synergize these polarities:
(Originally written in January 2018; updated July 2019.)
An authentic business is financially viable and deeply meaningful to you. You make enough money. Yet, the activity itself feels worthwhile, regardless of the money.
I’ve been blessed with the opportunity to help many people in their authentic businesses, and also operating my own successfully for over a decade.
There seems to be 4 important layers of activity for every successful authentic business.
I used to think: “If I could only just solve my money problem, then I could finally live the life I want.”
This made me get into all kinds of get-rich-quick schemes, which actually made me even poorer, and alienated my friends.
Those painful experiences eventually taught me that the real life I wanted wasn't about money. It was about being of real contribution to other people. In other words, I wanted a right livelihood.
Instead of seeing money as a problem to be solved, let’s see money as an opportunity to connect. Let me explain.
5+ years ago, I drew up this Venn Diagram to help people reflect on their niche…
In this blog post I'll explain what it means, especially the importance of the two dots.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)