Are you hesitant about putting your work out there? 

What if you get clients that you can’t help? 

What if there’s another course that will finally give you the tools you need?

If you’re saying Yes to any of the above, you are under the illusion that there is an end or final destination to the acquisition of knowledge, skills, and experience. 

There isn’t.

If success were easy, just about everyone you know would be successful in their chosen field. Unfortunately, success is rare. Most people avoid doing the "hard" work needed to reach their vision. 

Why is the work “hard”? It’s often because we intimidate ourselves. We imagine the entire project and how daunting it is. We don't even realize that we are the ones stopping ourselves. 

We meet resistance, and then do the easy stuff we already know, which is usually the things that aren’t that important. We keep delaying our most important work.

​And yet here is the truth -- step by step, we can get anywhere we want to go!

When you engage with a 1-1 business coach or mentor:

• You meet with them 2-4 times per month.
• You can email them questions.
• They might have additional learning materials for you.

 
Essentially you’re spending a lot of time getting input from one person. And it usually costs between $300 - $1,000 per month.
 
This is the service I used to provide. In the past 3 years, however, I’ve designed what I believe is a better alternative.

(Originally written May 2018. Updated Nov 2019.)

“How do I grow my email list?"

A lot of people have asked me this question over the years. They hear from many business experts that growing an email list is the most important thing to do in marketing.

Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.

None of us need an email list. What we actually need is an audience who cares about our messages. 

It is essential for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”