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When you are trying to get into a consistent rhythm with your content creation, there are 2 situations that are dangerous to your creativity:
1. When you get no response. 2. When a piece of content goes viral. Let's explore each one...
Within the first year of my business, I reached a monthly sales revenue of $10,000 and by the third year, my revenue was $350,000. As a solopreneur, mostly selling my own online courses.
Back then, it was all thanks to affiliate marketing. (Some people call it JV or joint venture, strategic alliances, or referral partnerships. These days, it’s often called influencer marketing.) Yet, after a few years, I was speaking out against affiliate marketing. In this blog post, I’ll explain why I got disillusioned by the method that made me so much money, and why, in the past few years, I’ve come to a more moderate position.
What kinds of content should be free versus paid/premium?
I’ll address that towards the second half of this blog post. First, let’s talk about whether content should have a fee attached...
A common creative block is worrying about the sequence in which you should be creating your content.
Having written a thousand blog posts, self-published four books, created a dozen online courses, I can tell you this: Do not be concerned about the order of your content. Just start creating. Why?
Since I've written 4 books in the last 2 years, you might not believe this, but I've had writer’s block for most of my life. Up until 2015.
In school many of us are traumatized by writing. We have to write on topics we don't really care about. We have to produce on a deadline, and the quality of our writing is judged as compared to our peers. It's a terrible way to learn to love a skill. I suffered through 17 years of such schooling, earning a college degree in English literature (where I had to write paper after paper!) By the way, English was my second language, though I learned it fairly young, starting around age 7. Fast forward to 2009 when I started my business -- in marketing of all fields! -- where writing is of supreme importance. It was painful every time I had to write an email newsletter, update my website, or even a social media post. For the first five years of my business, I did not blog. In fact, I ridiculed the blogging and content industry. I talked about how bloggers are stupidly giving away so much value for free, when they could be charging for most of it.... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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