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I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence. However, that doesn’t mean we should aspire to be their guru… Here’s what I see as the difference between having a true-fan audience, and being a guru: When starting a business, many people think that one of the first tasks is to build a website. The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful. If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet...  Image by @lonely_planet on Unsplash I’ve written a lot about the overall strategies to grow one’s authentic business.
But what about actual actions and ongoing habits? This post provides 4 questions to guide you.
My course of the month is going to be taught by Liesel Teversham - Growth for Sensitive Introverts.
The topic-- Safe in the Spotlight: Feeling Comfortable with Marketing & Visibility By Using EFT Tapping In the above video, we talk about whom the course is designed for, and what you can expect if you join us! See more info and register here: EFT Tapping for Calm Confidence in Marketing One of the best products you can create — especially in these times — is online courses. Millions of people love taking classes online. And if you love to learn (which you do since you’re reading this post!) then you, too, have something to teach. You have the potential to create and launch your own online courses. I facilitate a support group for creating/launching online courses, and many of the members are just launching their first course. Check out the following examples of simple mini-courses. These are being launched by my group members now. Click the link of each title to learn more. May these inspire you to consider creating your own! |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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