(This article was originally written in 2018, updated for 2020.)
Articles on how to build a fanbase tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)
I’ll share my thoughts on those, but let's start with the most important thing:
A true audience gives you their consistent attention.
The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage with your content, share it forward, and to consider your products and services when you announce those.
If you don’t start with that understanding, then you’ll do very inefficient things such as buying Facebook Ads to get more “likes” to your fan page. This may actually move you backward, as you end up with thousands of fake fans, giving you the illusion of an audience, but no one you're actually serving.
When you engage with a 1-1 business coach or mentor:
Essentially you’re spending a lot of time getting input from one person. And it usually costs between $300 - $1,000 per month.
This is the service I used to provide. In the past 3 years, however, I’ve designed what I believe is a better alternative.
Here’s the business model that I use, and recommend for all clients to consider.
It’s meant for those of us who wish to earn a living as solopreneurs, helping others with our wisdom and skills.
This business model offers complete location independence, so you can create an income anywhere you live, rural or urban, as long as you have a stable internet connection most of the time. You could also apply this to a local business, although it’s geared primarily for online businesses.
Here’s how it works:
(Originally written April 2018, updated Oct 2019.)
A regret for many entrepreneurs is that they didn’t start building their audience sooner.
If you might want to start a business one day, I recommend that you start growing your audience now.
For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand first.
Start with talking about anything from your authentic interests -- you'll therefore build an audience/community who like your personality, values, and align with you on some of your interests -- and that's better than having no audience at all.
After personally coaching hundreds of people on how to grow their business, I find this recurring problem:
People simply are not spending enough time doing the right things... it’s no wonder their business isn’t growing.
What are the right things to do? This is what I’ll explore in this blog post.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)