Have you delayed your business progress, or felt stuck, because of big questions such as:
These questions carry a finality that can overwhelm. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say. No wonder we procrastinate before moving on such an important question. It can keep us stuck for years.
I’ve done 5 months in my side business, working on it for only 2 hours per week, focused on audience building.
There’s now been 2,400 people who have engaged with my content on my secret Facebook page. I don’t even have a website or mailing list yet, but I can always reach those same 2,400 people again using Facebook ads’ “custom audience” feature ("Everyone who has engaged with your page.")
I’ve now spent about $1,000 in Facebook Ads for this new business, or approx $200 per month. All of it has gone towards promoting my content, nothing for sale yet.
If you’re just starting out and can’t spend that much, even $20 per month will help you reach your new ideal audience. The more you’re able to spend, however, the faster your audience will grow.
Here are the lessons I’ve (re)-learned this past month:
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:
No excuses / Just create and publish.
Beware of creating drama -- it easily derails us from our purpose.
Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)
I'll share the first lesson, before offering some numbers-updates on my new business:
I see a lot of you (aspiring business owners) doing this:
You’re waiting until you’re “ready” before you take the next leap.
A dear client asked me about the “thin line between readiness and procrastination.”
Based on my experience personally coaching hundreds of business owners, I can almost certainly tell you this:
I’m 3 months into building a brand new audience (secret project).
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)