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Here’s an attempt to simply explain my whole marketing strategy….
There are 3 stages for every authentic business: 1. Audience 2. Offers 3. Expansion At each stage: The Goal: Quantity of Quality The Method: Rhythm of Testing The Values: Authenticity of Caring Let’s get into the details....
Originally written in Nov 2017. Updated in Feb 2019.
A reader asked me: “How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?” A good question to reflect for yourself, too…. Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.) Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from proven experts in your field?
I’ve now completed 6 months of working on my side business, just 2 hours per week, and my lesson of the month is how to deal with lack of feedback on an offer.
Have you also experienced this: You are excited about a product/service you’ve created. You share it with your audience… and then crickets. Nobody buys or inquires with you… Well, I’ve gotten a taste of that in my new business now. I’ll share the experience and what I’m doing about it. First, the updates on 6 months into this project:
An authentic business is one in which you are able to make a sustainable living expressing your authentic self.
Examples of products/services include: 1-1 work with clients such as coaching or mentoring; facilitating group programs based on a modality you believe in; selling online courses that you love to create. Other products can be developed based on your creativity! To start an authentic business you may have certain questions such as:
In this post I’ll offer my opinions on these questions. I hope this will help you make a difference by adding value to others' lives, while also making a living for yourself. 
Image courtesy of @AnnieSpratt from Unsplash
Have you ever felt stuck trying to answer big questions such as...
These questions carry a finality that can overwhelm us. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say... "Therefore I can't move forward until I've figured it out!" It's no wonder that many of us procrastinate on building our business. These big questions can keep us stuck for years. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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