I’ve now completed 6 months of working on my side business, just 2 hours per week, and my lesson of the month is how to deal with lack of feedback on an offer.
Have you also experienced this: You are excited about a product/service you’ve created. You share it with your audience… and then crickets. Nobody buys or inquires with you…
Well, I’ve gotten a taste of that in my new business now. I’ll share the experience and what I’m doing about it.
First, the updates on 6 months into this project:
An authentic business is one in which you are able to make a sustainable living expressing your authentic self.
Examples of products/services include: 1-1 work with clients such as coaching or mentoring; facilitating group programs based on a modality you believe in; selling online courses that you love to create. Other products can be developed based on your creativity!
To start an authentic business you may have certain questions such as:
In this post I’ll offer my opinions on these questions. I hope this will help you make a difference by adding value to others' lives, while also making a living for yourself.
Have you ever felt stuck trying to answer big questions such as...
These questions carry a finality that can overwhelm us. It’s like once you answer it, you lose your flexibility. “The decision would affect so many little things!” you say... "Therefore I can't move forward until I've figured it out!"
It's no wonder that many of us procrastinate on building our business. These big questions can keep us stuck for years.
I’ve done 5 months in my side business, working on it for only 2 hours per week, focused on audience building.
There’s now been 2,400 people who have engaged with my content on my secret Facebook page. I don’t even have a website or mailing list yet, but I can always reach those same 2,400 people again using Facebook ads’ “custom audience” feature ("Everyone who has engaged with your page.")
I’ve now spent about $1,000 in Facebook Ads for this new business, or approx $200 per month. All of it has gone towards promoting my content, nothing for sale yet.
If you’re just starting out and can’t spend that much, even $20 per month will help you reach your new ideal audience. The more you’re able to spend, however, the faster your audience will grow.
Here are the lessons I’ve (re)-learned this past month:
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:
No excuses / Just create and publish.
Beware of creating drama -- it easily derails us from our purpose.
Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)
I'll share the first lesson, before offering some numbers-updates on my new business:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)