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I know I’ll get some flack for this post, but I believe it’s important to say this:
In many fields (maybe yours) certifications are an unnecessary cost. The exceptions are psychotherapy, allopathic medicine, law, and a few other fields where one is legally required to be licensed. In most other fields of transformation, coaching, and healing, a license is not required. There are alternative ways to spend your precious time, energy and money to reach success. Let’s explore one path that I’d recommend.... Having a sustainable livelihood -- on your own terms -- doing work that fulfills you, is one of the best experiences in life.
In other words: having a successful authentic business. With dedication and persistence, it is entirely doable. In this blog post, I’ll outline what I see are the 5 requirements to success, along with 6 additional helpful factors.
I have to get real with myself (and with you) -- it’s not really a business until it starts to make money.
For now, it’s a hobby, and a potential business. A few months ago, I made an initial offer to my new (spiritual side project) audience: Would they be interested in hiring me as a spiritual counselor, even for just $35 an hour? This is far lower than my business coaching fees, but I wanted to experiment, knowing I can eventually raise it up to a rate that is sustainable. No one took me up on it. That was discouraging. The doubts are still with me today: Can I really make this work?
Here’s an attempt to simply explain my whole marketing strategy….
There are 3 stages for every authentic business: 1. Audience 2. Offers 3. Expansion At each stage: The Goal: Quantity of Quality The Method: Rhythm of Testing The Values: Authenticity of Caring Let’s get into the details....
Originally written in Nov 2017. Updated in Feb 2019.
A reader asked me: “How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?” A good question to reflect for yourself, too…. Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.) Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from proven experts in your field? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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