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What are the most productive actions in your business? Checking off more items on your to-do list? Working longer hours? Getting another certification? Trying to make your website better? Many such actions feel productive but don’t actually build your business. Besides having a "to do" list, you may want to define a TO-DROP list as well. 
When you’re still aiming to get your first 50 (or 100) clients, maybe all you need is a one-page website. Truly.
Most of your clients are going to come from word-of-mouth anyway. So why are you working so hard to build a fancy website that takes you more than a few hours to do? Let me share with you an example of a one-page website that I just came across… Have you ever felt stuck trying to answer big questions such as…
These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility. There are now 19 courses available through my website.
Which one is designed for where you are in your entrepreneurial journey? Which one do you really need to help you take the next strategic steps to build your business? This guide offers short descriptions and a suggested journey. When starting a business, many people think that one of the first tasks is to build a website. The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful. If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet... |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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