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How to get started building your own business, and making it successful? Over the past 12 years I’ve coached many self-employed people and I’ve found these to be the overall steps to success: 1. Decide the initial type of business. (It can change over time.) 2. Carve out the time for work. (You can’t expect to just “find the time”.) 3. Get a step by step strategy from mentors and advisors who know your field. 4. Self-regulation, mindful work, resilience… or what I call “joyful productivity”. Let’s look at each step… Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle. What’s possible with this plan:
I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work. Here’s the secret: It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business. Are you spending enough time on your business? (Time requirements for building a business)4/23/2021
After coaching many people on how to grow their business, I find this recurring issue: Many people are not spending enough time on the right actions... therefore it’s no wonder their business isn’t growing. What are the right actions? My answer: The 8 Practices of Authentic Business. But how much time to spend with each practice? Let’s look at each one and how much time you might need to carve out. If you add up all the actions below, it’ll take about 10 hours per week, if done efficiently. To sustain well-being in any area of life requires discipline (or persistent practice). Specific actions, done consistently, allow you to thrive. In physical health, good practices include eating nutritiously, exercising adequately, sleeping enough, and caring relationships. When it comes to authentic business, there are 8 important practices that I recommend. I'll describe each of these. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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