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There are now 14 courses available through my website.
Which one is designed for where you are in your entrepreneurial journey? Which one do you really need to help you take the next strategic steps to build your business? This guide offers short descriptions and a suggested journey. When starting a business, many people think that one of the first tasks is to build a website. The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful. If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet...  Image by @lonely_planet on Unsplash I’ve written a lot about the overall strategies to grow one’s authentic business.
But what about actual actions and ongoing habits? This post provides 4 questions to guide you. I see a lot of aspiring business owners doing this: You’re waiting until you’re “ready” before you take the leap. A dear client asked me about the “thin line between readiness and procrastination.” After coaching hundreds of business owners, I can tell you this: 
Photo by @angeloriggi on Unsplash
(This article was originally written in 2018, updated for 2020.)
Articles on how to build a fanbase tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.) I’ll share my thoughts on those, but let's start with the most important thing: A true audience gives you their consistent attention. The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage with your content, share it forward, and to consider your products and services when you announce those. If you don’t start with that understanding, then you’ll do very inefficient things such as buying Facebook Ads to get more “likes” to your fan page. This may actually move you backward, as you end up with thousands of fake fans, giving you the illusion of an audience, but no one you're actually serving. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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