I’ve now completed 4 months of working on my new business for just 2 hours per week and here are the updates:

1. I am still focused on building my audience through authentic content -- that’s the focus of the whole first year, especially when I have such little time to work on it. See my 10 year plan.
2. Facebook tells me I now have 1,800 individuals who have engaged with my content (on my brand new page) in the past 90 days!
3. Since I began in July, I have spent exactly $746.64 on Facebook Ads for this new business, only on promoting native content (mostly long text-based blog posts that people read right in FB… since I don’t have a website yet.)
4. I’ve begun making videos for this audience again, and since they’ve now been seeing my writings consistently for a few months, they are now engaging with my videos unlike when I did it months ago. Lesson: it takes time for an audience to warm up!
5. I decided the change the name of the business and Facebook Page (I’ll say more about this in the future.)
6. I’ve finally bought a domain name and will start working on the website soon… all of it (Content creation, Ads, Brainstorming, Website etc) needs to happen in that 2 hours per week.

Here are the key lessons for this month:

​“Tell me about your goals.”

“Well… I want a business beyond my wildest dreams… doesn’t everyone?!”

In her voice, a slight tinge of desperation… an unspoken “I refuse be happy until I get there.”

When I started my business, I was also uber-focused on external success. Becoming a millionaire, having a guru online presence, etc.

And then I burned out. I came to see that prioritizing the externals tends to decay the internals… bringing stress, forever grasping, lack of deep fulfillment, etc.

Today, I wish to be average in external metrics, yet lead from the inner qualities.

In a sea of business coaches and marketing experts who all clamor for seven-figure incomes and million-follower fame, I now focus on 3 different things…

How do I make great content? By making more content.

How do I improve my skills? By working with more clients.

How do I find ideal referral partners? By reaching out to more referral partners.

This principle of Quality through Quantity has made a difference in many areas of my professional and personal growth.

When we are willing to take action without judgment of ourselves -- knowing that true learning comes through action -- we build the muscles and perspective that leads to real growth.

It takes quantity of action to reach quality of results.

How do I balance Quantity and Quality?

​​Is it possible to be emotionally relaxed and joyful, yet highly productive?

Think of a master in martial arts ... they aren’t fretting, tense, worried, or stressed out. They have a relaxed focus, a calm strength, a powerful composure.

Their face might appear emotionless, yet their body expresses a wide range of motion, able to accomplish a great deal with precision as well as flexibility.

Inside, they are experiencing clarity, confidence, and a deep joy.

I’m not a martial arts master. However, in the past few years, I have developed a sort of calm, joyful productivity within my own sphere of work: content creation, business coaching, and now, book writing.

I see a lot of you (aspiring business owners) doing this:

You’re waiting until you’re “ready” before you take the next leap.

A dear client asked me about the “thin line between readiness and procrastination.”

Based on my experience personally coaching hundreds of business owners, I can almost certainly tell you this: ​