I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.)
A reader asked about my schedule for creating content. I’ll share it here in detail...
How do we overcome discouragement?
Last year, I experienced a product launch that had fewer sales than expected.
Barely any, in fact.
My first reaction, as with most human beings, was to get discouraged, depressed, and tempted to quit.
You might be surprised that a business/marketing “expert” like me would have business failures anymore. By this point, shouldn’t I be experienced enough to have only success? Or at least launches that somewhat meet expectations?
What does it mean to be "productive" in your business?
Checking off more items on your to-do list? Working longer hours? Doing more training? Getting another certification? Trying to perfect your website?
These can feel productive… however, it is an illusion most of the time, as you spend another week / month / year not experiencing your true livelihood.
True productivity in business is this -- Valuable contact/service, with your ideal audience, that inspires their reciprocity.
Let's say you've scheduled with yourself to work on an important project.
The "appointment" passes, and you didn't work on it like you planned to.
The three most common reactions:
1. Ignoring the fact that it came and pass.
2. Self-blame for having failed to follow your calendar.
3. Or, if you did keep the appointment, you suffered through it.
None of these are healthy responses. Let's talk about each, and then I'll share my recommendations...
What's stopping you from making more progress in your business?
It is probably not “more” knowledge, training, or ideas. The greatest obstacle I've seen in people is fear...
Fear of making a mistake.
Fear of looking bad to others (or to yourself.)
Fear of rejection.
Fear of discouragement.
Fear of tedious work.
George Kao is a Marketing Coach for Counselors, Coaches, Speakers, and Authors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
For my most recent writings, check out my Medium.com profile.
All content on this website is Creative Commons CC0 license -- No Rights Reserved. Feel free to use or repurpose it however you like!
Here's why I made that decision.