Photo by Nik Shuliahin on Unsplash
I’m writing this on the day that my 3rd book is being launched. Some people wonder how I can get so much done, especially content, when I’m a 1-person team (haven’t had a virtual assistant for more than 6 months.) In this post I'll explain the key factors to my productivity. Here’s what I have on my plate: When thinking about how you use your time, have you considered the several hours a day where your mind might be idle, when you are:
…in these moments, your body is operating on muscle memory, while your mind is free to think whatever it wants. If you pay attention to your thoughts during the above activities, you might notice that you think of: I’ve been creating 3 videos and 3 blog posts each week... approx 150 videos, 150 blog posts per year since 2015.
(The vast majority of my blog posts are located in the “description” field of the hundreds of videos. I've only placed some of the best ones here on my website blog.) A reader asked about my schedule for creating content. I’ll share it here in detail...  @benwhitephotography on unsplash.com How do we overcome discouragement? Last year, I experienced a product launch that had fewer sales than expected. Barely any, in fact. My first reaction, as with most human beings, was to get discouraged, depressed, and tempted to quit. You might be surprised that a business/marketing “expert” like me would have business failures anymore. By this point, shouldn’t I be experienced enough to have only success? Or at least launches that somewhat meet expectations? 
What does it mean to be "productive" in your business? Checking off more items on your to-do list? Working longer hours? Doing more training? Getting another certification? Trying to perfect your website? These can feel productive… however, it is an illusion most of the time, as you spend another week / month / year not experiencing your true livelihood. True productivity in business is this -- Valuable contact/service, with your ideal audience, that inspires their reciprocity. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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