Which experts, personalities, and “influencers” do you follow? Whether you are aware of it or not, they are shaping your definition of success.
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you toward...
Once in a long while -- too rarely -- do I come across someone who is modeling authentic, simple marketing in a way that makes me go "wow" ...and want to share forward.
Alexandra Franzen is deeply resonant with her audience, yet without pushing. Gives so much value, with gentleness.
1. I loved her blog post about creating little miracles. It's a about simple question that helps us focus on making a better offering and doing better marketing.
2. And check out her newsletter opt-in page. She has a significant following because of the value she provides in her newsletter, and yet the opt-in invitation itself is gentle.
I'm going to be learning from Alexandra's way of doing "marketing", or simply, how she serves publicly.
Gratefully she agreed to a written interview. Here it is below!
Throughout this blog post I'll feature photos from Alexandra's website, including her adorable moving-GIF's such as this one:
Who are your money heroes?
I've found it life-changing to reflect on this. Without clarifying your thoughts on this question, here's what tends to happen...
You take on someone else's dream -- without consciously choosing it. It's often the dream of making "6-figures" (or 7-figures). Because the "money heroes" who are best at getting our attention are the ones are selling us the 6+ figure dream.
For years I pursued that dream. I successfully attained it... but then, I discovered I had reached a mirage.
I had built a business I actually didn't love.
I also found that many of my 6-figure peers were stressed out -- secretly feeling imprisoned by their business -- and compelled by peer pressure to always pursue the next financial goal (7-figures!)
But they weren't being public about their deep unease... and therefore, the 6 or 7-figure dream continues to be sold as the thing everyone should go for.
It took me a long time to come across a few money heroes that I could truly admire...
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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