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So many people are seeking quick and easy money.
Why? Often, it’s because they are tired with life and work. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.” And then they get easily tempted by people who are selling them some quick/easy money system. Unless you’re already a well-connected genius in the business world, the truth is that quick and easy money is possible only if you leave out ethical and authentic…. First rule: try not to lose money
Why do you want to make lots of money?
(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?) When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money. It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...
Is it possible to make lots of money... in an authentic way? That’s what a client asked, and I thought it was a wonderful question.
My short answer is: Yes, if we pay attention along the way to our motivations. The numbers can be simple: Create a well-loved online course that’s $100 per sale. Make 1,000 sales per month, and you’ll be making $1.2 million per year. (1,000 sales per month is definitely doable if you have a course that’s in demand, and you have a small team of people helping with customer service requests.) In this post, let's explore how to make money authentically. I’ll use a series of dichotomies to think this through. I look forward to your questions and comments. The Science of Getting Rich, a book written in 1910 by Wallace Wattles, is one of the big influences for the Law of Attraction movement. It preceded Napoleon Hill’s Think and Grow Rich (1937), and was credited as one of the inspirations for Rhonda Byrne’s popular movie The Secret (2006).
Since the book is in the public domain, you can read the full book for free here or listen to the full audiobook on youtube here. This book has some very inspirational concepts (which I summarize below). However, the title itself, and the way the book starts, is hubristic and misleading. I’ll offer my thoughts on that, below my summary of its principles. Let me share the good nuggets first, so you can see why it’s such a popular book: 
image courtesy of @jonathansaavedraphoto from unsplash.com
Have you heard that you should “Charge what you’re worth?”... that in your pricing, you should “claim / stand up for your value” ?
Let's look more deeply at this. How much is your value? How much are you worth? $25/hour? $150/hour? $500/hour? $10,000/hour? Does this mean that people who charge more are worth more? Words matter. It shapes how we see other people and ourselves. Connecting fee structures to "worth" sets up a very unhealthy comparison. Are you worth less than someone who charges more? |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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