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“I long for the ability to create without any thoughts of money…to create because I love it… to take real time off when I need it… to try new things and build in more hobby-time into my life. Although everything I create is because I love it, I tend to always have that background question: ‘Will it make me money?’ I want to get to a place where I feel I can try things and fail and be totally fine with it…” –a reader sent this to me. I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. It’s sad when I see people seeking quick and easy money. Often, they seek it because they are actually exhausted with work, and life. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.” That mindset provides little defense against unscrupulous people who are selling some system that will supposedly earn quick and easy money. Unless you’re already a business genius with enough of a warm audience, the truth is that quick and easy money is possible only if you leave out being ethical and authentic…. Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle. What’s possible with this plan:
A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…
The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times! Of course, it all depends on how much income you’re aiming for, and your current stage of business. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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