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Have you heard that you should “claim / stand up for your value” ? Let’s look more deeply at this… How much is your value? How much are you worth? $25/hour? $150/hour? $500/hour? $10,000/hour? If other people charge more, are they worth more?
I used to think: “If I could only just solve my money problem, then I could finally live the life I want.”
This made me get into all kinds of get-rich-quick schemes, which actually made me even poorer, and alienated my friends. Those painful experiences eventually taught me that the real life I wanted wasn't about money. It was about being of real contribution to other people. In other words, I wanted a right livelihood. Instead of seeing money as a problem to be solved, let’s see money as an opportunity to connect. Let me explain.
So many people are seeking quick and easy money.
Why? Often, it’s because they are tired with life and work. “If I could only solve this problem of money, then I can really have the freedom to live life on my terms.” And then they get easily tempted by people who are selling them some quick/easy money system. Unless you’re already a well-connected genius in the business world, the truth is that quick and easy money is possible only if you leave out ethical and authentic…. First rule: try not to lose money
Why do you want to make lots of money?
(First of all, if you’re not wanting to explore this question, and would rather just learn how, read this instead: How to make lots of money authentically?) When you start learning marketing, and hanging around others who are building a business, it’s easy to get swept up in the dream to make lots of money. It's important to reflect on the question of Why, because without continual clarity about this, you might be heading in the wrong direction...
Is it possible to make lots of money... in an authentic way? That’s what a client asked, and I thought it was a wonderful question.
My short answer is: Yes, if we pay attention along the way to our motivations. The numbers can be simple: Create a well-loved online course that’s $100 per sale. Make 1,000 sales per month, and you’ll be making $1.2 million per year. (1,000 sales per month is definitely doable if you have a course that’s in demand, and you have a small team of people helping with customer service requests.) In this post, let's explore how to make money authentically. I’ll use a series of dichotomies to think this through. I look forward to your questions and comments. |
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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