A reader asked about the various social media platforms I use in my business.
Which do I recommend?
I use Facebook, Youtube, Instagram, Medium, Linkedin, and Twitter.
I’ll explain what I think is the usefulness of each.
Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc?
I've tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook.
To reach more people and make a deeper impact with your message, and ultimately grow your business, work on getting better at the following 7 factors.
Look at it as an audit of your content marketing process, and make time to gradually improve in each of these areas.
I often get questions related to "timing"...
“What is the right time to post on social media?”
“When should I launch my next program?”
Here’s what I say in response:
What is your rhythm, and are you following it?
Asking about “timing” means two possible things are going on:
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create content that makes the influencer want to share it with their audience.
Why would they?
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)