(Originally written March 2018, updated January 2020.)
Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.
I tested these two situations for six months each:
(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.
(2) Posting on Medium first, then copying to my own blog a week later.
The second method — posting to Medium first — always wins SEO for the keywords in the article.
(Originally written May 2018. Updated Nov 2019.)
“How do I grow my email list?"
A lot of people have asked me this question over the years. They hear from many business experts that growing an email list is the most important thing to do in marketing.
Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an email list. What we actually need is an audience who cares about our messages.
It is essential for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”
(Originally written April 2018, updated Oct 2019.)
A regret for many entrepreneurs is that they didn’t start building their audience sooner.
If you might want to start a business one day, I recommend that you start growing your audience now.
For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand first.
Start with talking about anything from your authentic interests -- you'll therefore build an audience/community who like your personality, values, and align with you on some of your interests -- and that's better than having no audience at all.
If you are stuck defining your niche or figuring out your “target market”, maybe let it go for now, because you might be trying to define things too early in your business....
The typical reasoning:
Define Niche ➜ Create Content & Offerings ➜ Get Clients
In my experience coaching hundreds of authentic businesses, the above formula doesn't work for a lot of people.
I received an email from an anonymous person who harshly criticized my marketing methods.
Parts of the email had relevant points, and I will be responding in an upcoming post.
In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively…
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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