Check out the following lines. It’s from a sales page by people I like and respect, but I do want to call out some outdated, manipulative ideas:
(I’ve bolded some words and phrases that I’ll discuss in this post.)
Many businesses -- maybe yours -- use a pricing tactic that is manipulative... and oftentimes they don’t even know it.
$14.95 instead of $15
$47 instead of $50
$999 instead of $1,000
What’s going on here?
To grow your audience, you need to create better content.
To create better content, you need to practice creating more content.
To create more content, you need to get over the fear of your audience.
When you are feeling afraid to publish content, whose judgmental voice or face are you thinking of?
Don’t make your content for that person or group. Make it only with your true fans in mind — they love you no matter what.
Think about this:
(Originally written May 2018. Updated Nov 2019.)
“How do I grow my email list?"
A lot of people have asked me this question over the years. They hear from many business experts that growing an email list is the most important thing to do in marketing.
Unfortunately, building an email list is the wrong focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an email list. What we actually need is an audience who cares about our messages.
It is essential for authentic marketing to switch our mindset from “building an email list” to “building an engaged audience.”
(Originally written Feb 2018, updated September 2019.)
The more attached we are to the results of our marketing, the more inauthentic it gets.
"Results-driven marketing" eventually leads to manipulation.
If we "must" get a particular result, we become manipulative of others.
Instead, when we focus our energy on inner-exploration and outer-service, then our marketing becomes authentic. No matter the result, we can enjoy the activity.
If we enjoy it, we become more consistent. Being more consistent, we’re likely to get better results.
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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