Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important pieces to the puzzle.
Ask yourself which of the following are missing in your business, and work to fill those gaps, one by one...
If you would love a business that expresses your soul -- and allows you to create a semi-retirement lifestyle -- consider this plan.
What’s possible with this plan:
Although this is called a 10 Year Plan, you might be able to speed everything up, depending on how effectively and quickly you can implement this...
You love helping people with your skills and passion.
You've been trying to sell your services, and yet, not enough people are buying...
What to do?
Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely, and not when they're talking to someone who would be an ideal client of yours, which is when you want them to be thinking about you!
So if you aren't keeping in touch with your network, how will they remember to refer you new clients?
Out of the hundreds of entrepreneurs and service providers I have personally coached, I can count on one hand (i.e. very few!) the number of people who, before they started working with me, were consistently and personally keeping in touch with their network about what they do.
Personal outreach is a much higher quality of contact than just seeing your posts on social media, and it's what can get you clients asap. Briefly, here is the fastest way to gain new clients:
Have you ever heard that “sales is a numbers game”? According to that traditional idea, you just have to “pitch” your services to a lot of people, and some of them will become your clients.
A sales trainer might even tell you that “Every no means you are closer to a YES!”
If you’ve actually tried this, you’ll know that it’s brutal...
Trying to “sell” to a bunch of people feels intimidating, and it's an inauthentic way of connecting with others.
What if there was an alternative way to think about it, that felt more human and heart-centered… as well as being more effective?
Try this instead:
George Kao is a Marketing Coach for small business owners, especially solopreneurs such as Coaches and Mentors. He focuses on ethical & effective ways to grow one's platform and build true livelihood.
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Here's why :)