George Kao's top posts about authentic marketing...
Hold lightly to your professional title and description
Don’t try to get attention. Be yourself and see who shows up.
Spiritual teachers: your marketing makes a greater impact than your “real” work...
Separate your Content from your Selling
Create for just 1 caring person
Instead of competitors, think "niche mates"
Authentic Social Media
Let Go of "Building an Email List"
On a Regular Basis, Repost Your Old Best Content
No need for traffic-and-conversion funnels
Why I don't protect my writings
No more "Lead Magnets"
Avoid these marketing tactics
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
You don't need "more traffic" -- you need true fans
Don't be afraid to lose people
Charm Pricing — why I don’t recommend it
Free vs. Premium Content (how to decide?)
We don't have to do "lizard-brain marketing"
The 3 stages of wise (and great) content
Are you trying to define your niche too soon?
The 8 Practices of Authentic Business
Instead of selling, work on understanding and helping.
Start building an audience now, even if you have nothing to sell
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